Digital Marketing MSc draft

Program Overview

The University of Exeter's MSc Digital Marketing program equips students with practical skills and theoretical knowledge in the rapidly evolving digital marketing landscape. Through industry input and tailored modules, the program nurtures students' abilities in campaign planning, data analytics, and digital innovation, preparing them for successful careers in various marketing roles globally.

Program Outline

MSc Digital Marketing - University of Exeter

Degree Overview:

The MSc Digital Marketing program at the University of Exeter focuses on the practical application of digital marketing knowledge. It aims to equip students with a comprehensive understanding of the modern digital marketing environment, its unique opportunities and challenges, and the skills needed to thrive in the global digital industry.

Objectives:

• Practical Application: Develop practical skills in areas like marketing analytics, campaign planning and management, and digital innovation.
• In-depth Knowledge: Gain a deep understanding of current marketing principles and tactical analysis.
• Industry Relevance: Acquire a broad range of skills across the digital marketing mix, informed by input from digital marketing professionals.
• Industry Insights: Benefit from external speakers and industry input, incorporating current and innovative trends in Digital Marketing.
• Career Readiness: Develop the competencies needed for a successful career in the global digital industry, preparing for various roles across numerous sectors related to marketing communications and public consumption.

Outline:

Program Structure:

• Duration: 9 months full-time (3 terms) or 12 months full-time (3 terms)
• Discipline: Business and Management

Modules:

• MSc Digital Marketing (9 month):
• The 9-month program is delivered over three terms from September to June and is University-based throughout.
• Students will study modules totaling 180 credits.
• MSc Digital Marketing (12 month):
• The 12-month program is delivered over three terms and is University-based throughout.
• The taught components are delivered in the first two terms.
• The program runs from September to September.
• Students will study modules totaling 180 credits.
• MSc Digital Marketing with Industrial Experience:
• This 2-year program includes a placement year where students can put their skills into practice.
• The placement year provides practical experience, confidence building, and professional networking opportunities.
• Faculty: Taught by internationally respected academics at the forefront of their research.

Careers:

• Potential career paths:
• Digital Marketing Executive
• Digital Project Manager
• Research Analyst
• Social Media Manager
• Product and Brand Manager
• Digital Advertising Strategist
• Market Analyst
• Key Account and Customer Relationship Manager
• Opportunities:
• Public and private sector companies
• Multi-nationals
• SMEs
• Full-service marketing agencies
• Boutique agencies
• Outcomes:
• Graduates are equipped with the skills to secure employment in diverse companies in the UK and around the world.
• The program provides a strong foundation for a successful career in marketing, with a particular focus on marketing analysis, planning, and communications.

Other:

• Transferable skills:
• Creativity
• Agility
• Resilience
• Curiosity
• Problem Solving
• Mastery of technology needed in marketing today (email marketing, Google analytics, Google Ads, CRM Systems)
• Related courses:
• Marketing MSc
• Management MSc
• International Business MSc
• Entrepreneurship and Innovation Management MSc

| Category | Cost | Currency | |---|---|---| | UK fees per year | £17,800 | GBP | | With Industrial Experience (second year) | £3,560 | GBP | | International fees per year | £29,500 | GBP | | With Industrial Experience (second year) | £5,900 | GBP |