Program Overview

Marketing BSc (Hons)

Key Facts

• UCAS Code: BSc: N500, Foundation: N502
• Level: UndergraduateUG BSc (Hons)
• Duration: Full Time: 3 Years, Full Time with Foundation: 4 Years, Part Time: 4 - 6 Years
• Starting: September
• Entry Requirements: BBC at A Level, DDM at BTEC, M at T Level
• UK Fees 25/26: Full Time: £9,535, Part Time: £1,585 (per 20 credits), Foundation: £5,760
• International Fees 25/26: Full Time: £15,700, Foundation: £15,700
• Location: Waterside

Overview

Our BSc Marketing Degree, professionally accredited by both the Chartered Institute for Marketing (CIM) and the Digital Marketing Institute (DMI), is focused on preparing you to become a fully skilled modern marketing professional ready for the workplace. This degree in marketing includes specialist modules that provide practical skills in areas such as social media marketing, branding, consumer marketing, campaign planning, digital media and content creation, marketing communications and advertising, market research, PR and media relations, strategic marketing, sustainability, and international marketing.

Entry Requirements

• A typical offer for Marketing would be: BBC at A Level, DDM at BTEC/Cambridge Technical, M at T Level
• Other Entry Requirements: We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.
• Integrated Foundation Year Entry Requirements: DEE at A level, MPP at BTEC/Cambridge Technical, Pass (D or E) at T Level
• English Language Requirements: IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.

Course Content

• Course Details: Marketing lies at the heart of any successful business or enterprise. This degree is designed to develop talented marketing professionals for the business challenges of the future.
• List of modules:
  • Stage 1:
    • Foundations of Marketing (20 Credits)
    • Introduction to Marketing Communications (20 Credits)
    • Foundations of Advertising Media (20 Credits)
    • Digital Marketing Essentials (20 Credits)
    • Understanding Consumers (20 Credits)
    • Professional Skills for Marketing Practice (20 Credits)
  • Stage 2:
    • Tactical and Strategic Marketing (20 Credits)
    • Brand Management (20 Credits)
    • E-Marketing (20 Credits)
    • Integrated Marketing Communications (20 Credits)
    • Public Relations Management and Practice (20 Credits)
    • International Marketing Tactics (20 Credits)
    • The Consultant Entrepreneur (20 Credits)
    • Managing the Communications Process (20 Credits)
    • Marketing Research and Insight (20 Credits)
    • The Customer Experience (20 Credits)
  • Stage 3:
    • Business Challenge Project (40 Credits)
    • Strategic Marketing Management (20 Credits)
    • Campaign Planning (20 Credits)
    • Content Creation for Marketing (20 Credits)
    • Digital Entrepreneur (20 Credits)
    • Consumerism and Sustainability (20 Credits)
    • Global Marketing Consultancy (20 Credits)
    • Business-to-Business (B2B) Marketing (20 Credits)
    • Luxury Brand Management (20 Credits)
    • Marketing Dissertation (40 Credits)
    • Research Project (20 Credits)

Professional Body

• The Chartered Institute of Marketing (CIM): This degree is accredited by the CIM, offering exemptions from their professional qualifications, including the CIM Certificate in Professional Marketing.
• Digital Marketing Institute (DMI): You will also become a DMI Power Member for the last two years, giving you access to over 1200 pieces of unique content.

Student Perks

• Laptop: You will receive a laptop when your course begins (UK fee payers only).
• Northampton Employment Promise: We are so confident that if you focus on your studies and complete one of our awards, you’ll be highly employable by the time you graduate.
• CIM Marketing Club: You will automatically become a member of the CIM Marketing Club, giving you access to CIM resources, podcasts, and online events for the duration of your course and six months after graduation.

Integrated Foundation Year

• Four-year programme: The Integrated Foundation Year offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.
• Foundation year: The foundation year will help you develop the theoretical/practical and academic skills you need to successfully progress to the full award.

Optional Work Placement Year

• One-year experience: The optional placement year enables you to put into practice what you have learned on your degree and gain practical industry experience.
• Paid employment: The placement is undertaken at the end of your penultimate year, for one year (48 weeks), and is paid.

Fees and Funding

• 2025/26 Tuition Fees:
  • UK Full Time: £9,535
  • UK Part Time: £1,585 per 20 credit module
  • UK Integrated Foundation Year: £5,760 for the foundation year; thereafter standard fees apply
  • International Full Time: £15,700
  • International Integrated Foundation Year: £15,700 for the foundation year; thereafter standard fees apply
  • Optional Work Placement Year: TBC
• Scholarships and Bursaries: For information on the scholarships available to you, please see our scholarships page.

Staff

• Senior Lecturers in Marketing:
  • Simon Wragg
  • Matthew Holtz
  • Jason Vaughan
  • Deborah Clewes
  • Martin Smith
  • Ken Punter

Careers and Employability

• Marketing skills: Marketing skills are highly prized by employers all over the world, and this course will teach you the leading-edge marketing skills, tools, and techniques that you will need to build a rewarding and successful marketing career in this digital age.
• Career opportunities: A marketing degree can lead to a variety of careers, with the most common being in roles such as marketing managers, digital marketing executives, social media assistants, public relations officers, and advertising executives.
• Master’s Opportunities: Our master’s courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

Campus Facilities

• Senate Building: The main reception for the University and additional teaching spaces.
• Learning Hub: The Learning Hub is at the heart of the campus and home to the student information desk.

Related Courses

• Advertising & Digital Marketing BA (Hons): Teaches you the fundamentals of Digital Marketing and gives you the skills to succeed in the industry.
• Fashion Marketing & Promotion BA (Hons): A practical and multi-disciplinary industry-led degree to prepare you for exciting careers in the rapidly evolving fashion industry.