Program Overview

Digital Marketing MSc

Key Facts

• Level: Master's PG MSc
• Duration: 1 Year Full Time, 2 Years Part Time
• Starting: September
• UK Fees 25/26 >: Full Time: £8,500, Part Time: £945 (per 20 credits)
• International Fees 25/26 >: Full Time: £17,495
• Location >: Waterside

Overview

Digital Marketing MSc explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s. Build on your general business background and prepare for your career in marketing. Discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks. You’ll explore topics including content creation, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology. Accredited by the Digital Marketing Institute (DMI), this Digital Marketing Masters degree is designed to be leading-edge to prepare you as a professional digital marketer for the 21st century workplace.

Highlights

• Digital Marketing Institute (DMI) accreditation means students can become a certified Digital Marketing Professional
• Practitioner-based content and assessment ensures relevant digital marketing competencies are at the heart of the course content
• Extended Project option for digital marketing specialisation / work context
• This course is eligible for the UON Graduate Discount Scheme

Entry Requirements

• First or Second class honours degree (or equivalent) in order to be eligible for this course. No work experience is required for admission onto this course.
• English Language Requirements: IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills.

Course Content

• Strategic Digital Marketing: This module addresses topic around Digital Marketing Strategy, Search Engine Optimisation (SEO) & website optimisation. Investigate the world of YouTube and Display Advertising, evaluate effectiveness using Analytics with Google Analytics.
• Social Media & Content Creation: Learn about the growth of social channels and gain an overview into the background of how social content and networks have developed. Explore issues around Disintermediation & reintermediation. Take part in debates and discussions around Ethics, the Creator Economy and how you can create your own effective content and be a Content Creator within the digital landscape as it is today.
• Digital Diversity: Investigate bridging the digital divide and how the digital environment can be designed for inclusion for all users. Learn about Regulation & codes of conduct and issues around Digital discrimination. How can digital marketers and managers plan for a more inclusive digital workforce.
• The Professional Digital Marketer: This module is designed to prepare you to be a digital marketing professional for the modern workplace, or enhance your career if you already work in digital marketing. You will investigate the importance of Career goal setting, examine your Digital footprint audit, take part in Web portfolio designing and experience the importance of Network optimisation. You will also explore using AI effectively.
• E-Commerce: Gain an overview of the e-commerce industry and trends. Understand digital consumer segments and the Online buying journey consumers take. Examine digital marketing models and concepts and the role of personalisation within e-commerce. Learn the practical realities and importance of analysing and forecasting online performance.
• Digital Futures: What will the Digital Future bring or look like. Learn about Hype cycles, Futurology – and the study of research & development, Trend research, conduct Vertical dives – e.g. into healthcare martech or explore a Topical dive into a digital feature that is a discussion point of the moment– e.g. Artificial Intelligence, Blockchain, wearables, and perhaps for your future – Meet the PhD….

Fees and Funding

• 2025/26 Tuition Fees: UK Full Time: £8,500, UK Part Time: £945 per 20 credit module, International – Full Time: £17,495
• Additional costs: There are no additional costs for this course for students beginning their studies in September 2024. Should this change, applicants and students will be contacted by the university with details of the costs.
• Scholarships and Bursaries: For more information about possible funding options, please visit our Fees and Funding andScholarships pages.

Staff

• Ken Punter: Senior Lecturer in Marketing
• Kardi Somerfield: Lecturer in Marketing
• Elisha Horrocks: Lecturer in Marketing
• Billy Little: Senior Lecturer in Marketing
• Matthew Holtz: Senior Lecturer in Marketing
• Jason Vaughan: Senior Lecturer in Marketing