Program Overview

Advertising & Digital Marketing BA (Hons)

Key Facts

• UCAS Code: BA: N564, BA with Foundation: N561
• Level: Undergraduate UG BA (Hons)
• Duration: Full Time: 3 Years, Full Time with Foundation: 4 Years, Part Time: 6 Years
• Starting: September
• Entry Requirements: BBC at A Level, DDM at BTEC/Cambridge Technical, M at T level
• UK Fees 25/26: Full Time: £9,535, Part Time: £1,585 (per 20 credit module), Foundation: £5,760
• International Fees 25/26: Full Time: £15,700, Foundation: £15,700
• Location: Waterside

Overview

This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising & Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional advertising media as you plan and create real campaigns. The degree culminates in a pitch to a leading company in the advertising industry, providing practical preparation for work in advertising and digital marketing roles.

Highlights

• Numerous opportunities for work experience during the marketing and advertising course
• Max your writing skills by contributing to our marketing, advertising & digital student blog or our course Instagram
• Active student community with opportunities for collaboration across each year and a student-run Advertising Society in Northampton Students’ Union
• Involvement with industry professionals – from top ad agencies, digital media companies and the Digital Northampton network
• 100% overall student satisfaction, NSS 2020
• HP laptop and software included with this course for eligible students. Eligibility criteria and terms and conditions apply

Entry Requirements

• A typical offer for Advertising & Digital Marketing would be: BBC at A Level, DDM at BTEC/Cambridge Technical, M at T level
• Integrated Foundation Year Entry Requirements: DEE at A level, MPP at BTEC/Cambridge Technical, Pass (D or E) at T Level
• English Language Requirements: IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

Course Content

• The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.
• Experiences are at the heart of our advertising degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets. We operate as a marketing department from the first year. Typically, you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.
• List of Modules:
  • Stage 1:
    • Foundations of Marketing (20 Credits)
    • Introduction to Marketing Communications (20 Credits)
    • Foundations of Advertising Media (20 Credits)
    • Digital Marketing Essentials (20 Credits)
    • Understanding Consumers (20 Credits)
    • Professional Skills for Marketing Practice (20 Credits)
  • Stage 2:
    • Brand Management (20 Credits)
    • E-Marketing (20 Credits)
    • Integrated Marketing Communications (20 Credits)
    • Public Relations Management and Practice (20 Credits)
    • Professional Practice for the Creative Industries (20 Credits)
    • Managing the Communications Process (20 Credits)
    • Marketing Research and Insight (20 Credits)
  • Stage 3:
    • Advertising Consultancy Project (40 Credits)
    • Issues in Advertising Practice (20 Credits)
    • Content Creation for Marketing (20 Credits)
    • Digital Entrepreneur (20 Credits)
    • Consumerism and Sustainability (20 Credits)
    • Business-to-Business (B2B) Marketing (20 Credits)
    • Marketing Dissertation (40 Credits)
    • Research Project (20 Credits)

Professional Body

• Our Digital Marketing & Advertising degree has gained accreditation from the Digital Marketing Institute. This means that as well as your degree in digital marketing, you will now be awarded an Associate level Certification from the DMI based on UON assessments (no extra tests).
• You will also become a DMI Power Member for the last two years. This gives you access to over 1200 pieces of unique content including videos, tools, webinars and templates. These are created and curated by some of the world’s leading subject matter experts.

Student Perks

• At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
• If you join our full-time BA Advertising & Digital Marketing degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.
• Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

Integrated Foundation Year

• The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree in digital marketing, attracting ambitious and driven students who are willing to learn and advance.
• If you have non-standard qualifications or do not quite meet the admissions requirements for the Advertising & Digital Marketing degree, we can offer you a fantastic opportunity to study a four year Marketing programme that includes an Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

Optional Work Placement Year

• The optional placement year enables you to put into practice what you have learned on your degree and gain practical industry experience. Your Advertising & Digital Marketing degree is extended to four years and the placement is undertaken at the end of your penultimate year, this is for one year (48 weeks) and paid. If you meet the entry criteria, and choose to take up a placement year, you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

Fees and Funding

• 2025/26 Tuition Fees:
  • UK Full Time: £9,535
  • UK Part Time: £1,585 per 20 credit module
  • UK Integrated Foundation Year: £5,760 for the foundation year; thereafter standard fees apply
  • International Full Time: £15,700
  • International Integrated Foundation Year: £15,700 for the foundation year; thereafter standard fees apply
  • Optional Work Placement Year: £1,200
• Scholarships and Bursaries: For information on the scholarships available to you, please see our scholarships page.

Staff

• Simon Wragg: Senior Lecturer in Marketing
• Deborah Clewes: Senior Lecturer in Business Entrepreneurship
• Rebecca Fakoussa: Senior Lecturer in Marketing
• Matthew Holtz: Senior Lecturer in Marketing
• Ken Punter: Senior Lecturer in Marketing
• Kardi Somerfield: Senior Lecturer in Marketing
• Christiana Stephen: Senior Lecturer in Marketing
• Martin Smith: Senior Lecturer in Marketing

Careers and Employability

• You will join a world-class community of marketing professionals, who continue to support one another and our students at events and through our LinkedIn group.
• The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:
  • Digital media executive
  • Social/online communities manager
  • Account manager in a marketing communications agency
  • Media planner or buyer
  • Advertising planner
  • Public relations consultant
  • Brand or communications manager within a client organisation
• Master’s Opportunities: Once you have successfully completed your BA Advertising & Digital Marketing degree, you will have the opportunity to undertake further study at postgraduate level. Benefit from our 20% alumni discount on master’s fees to give you a CV that will catch the eye of employers. Some of our industry relevant master’s degrees include:
  • MSc Digital Marketing
  • MSc International Marketing Strategy

Campus Facilities

• When you study a degree in BA Advertising & Digital Marketing with the University of Northampton, you will be able to take advantage of our on-campus facilities, study areas, and services to help support you through your degree.

Related Courses

• Fashion Marketing & Promotion BA (Hons)
• Marketing BSc (Hons)