Program Overview

Fashion Marketing & Promotion BA (Hons)

Key Facts

• UCAS Code: BA: N562, BA with Foundation: N563
• Level: Undergraduate UG BA (Hons)
• Duration: Full Time: 3 Years, Foundation: 4 Years, Part Time: 4 - 6 Years
• Starting: September
• Entry Requirements:
  • BBC at A Level
  • DDM at BTEC
  • M at T Level
• UK Fees 25/26: Full Time: £9,535, Part Time: £1,585 per 20 credit module, Integrated Foundation Year: £5,760
• International Fees 25/26: Full Time: £15,700, Integrated Foundation Year: £15,700
• Location: Waterside

Overview

This fashion marketing & promotion degree is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. Academic staff are from both the Faculty of Business and Law and the Faculty of Arts, Science and Technology dependent on the specifics of the module being taught.

Highlights

• International study tours in first and second year are covered in your tuition fees
• Specialise in either Fashion Marketing or Fashion Promotion
• Numerous opportunities for work experience
• Optional Placement Year
• This course is a joint delivery between the Faculty of Business and Law and the Faculty of Arts, Science and Technology
• HP laptop and software included with this course for eligible student

Entry Requirements

• A typical offer for this Fashion Promotion Marketing Degree:
  • BBC at A Level
  • DDM at BTEC/Cambridge Technical
  • M at T Level
• Integrated Foundation Year Entry Requirements:
  • DEE at A level
  • MPP at BTEC/Cambridge Technical
  • Pass (D or E) at T Level
• English Language Requirements:
  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

Course Content

• Stage 1:
  • Styling and Digital Fashion (40 Credits)
  • Design Communication
  • Foundations of Marketing (20 Credits)
  • Brand Stories and Consumer Behaviour (20 Credits)
  • Photography for Fashion (20 Credits)
• Stage 2:
  • Fashion Event (20 Credits)
  • Client Conceptual Experience (20 Credits)
  • Client Brand Resolution (20 Credits)
  • Brand Management (20 Credits)
  • Public Relations Management and Practice (20 Credits)
  • Drivers of Innovation in Fashion (20 Credits)
  • Fashion Buying, Merchandising and VM (20 Credits)
  • Fashion Marketing and Promotion in Practice (20 Credits)
  • Advanced Fashion Imagery (20 Credits)
  • Commercial Campaign (20 Credits)
• Stage 3:
  • Advanced Design Communication (20 Credits)
  • Visual Promotion (20 Credits)
  • Professional Promotional Website (40 Credits)
  • Creative Fashion Futures (20 Credits)
  • Campaign Planning (20 Credits)
  • Content Creation for Marketing (20 Credits)
  • Entrepreneurial Skills and Freelancing (20 Credits)
  • Marketing Concept Research (20 Credits)
  • Concept Development and Realisation (40 Credits)

Professional Body

• CIM Employability Programme Award
• We are partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Fashion Marketing & Promotion programme against their unique Professional Employability Criteria – a framework of knowledge, behaviours, and skills required of today’s graduates.

Student Perks

• At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
• If you join our full-time BA Fashion Marketing & Promotion degree at Northampton, you will receive a laptop when your course begins*
• The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

Integrated Foundation Year

• The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.
• If you have non-standard qualifications or do not quite meet the admissions requirements for the Fashion Marketing & Promotion degree we can offer you a fantastic opportunity to study a four year Fashion Marketing & Promotion programme which includes a Integrated Foundation Year.

Optional Work Placement Year

• The optional placement year enables you to put into practice what you have learned on your degree and gain practical industry experience.
• Your Fashion Marketing & Promotion degree is extended to four years and the placement is undertaken at the end of your penultimate year, this is for one year (48 weeks) and paid.

Fees and Funding

• 2025/26 Tuition Fees:
  • UK Full Time: £9,535
  • UK Part Time: £1,585 per 20 credit module
  • UK Integrated Foundation Year: £5,760 for the foundation year; thereafter standard fees apply
  • International Full Time: £15,700
  • International Integrated Foundation Year: £15,700 for the foundation year; thereafter standard fees apply
  • Optional Work Placement Year: £1,200

Staff

• Lecturer in Marketing
• Senior Lecturer in Marketing
• Senior Lecturer in Fashion
• Senior Lecturer in Marketing
• Lecturer in Marketing

Careers and Employability

• Career destinations are wide and varied, as our fashion marketing course combines the transferable skills from a fashion promotion degree and a fashion marketing degree, preparing you for operating in an increasingly digital environment.
• You will build skills and experience to develop careers within Social media, Digital fashion, Content creation, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi-media promotion, Fashion catwalk producer, Fashion promotion, Fashion buyer, Fashion blogger/vlogger.

Campus Facilities

• By studying a BA Fashion Marketing & Promotion degree with the University of Northampton you will be able to take advantage of our on-campus facilities, services, and study areas.
• The main reception for the University and additional teaching spaces.
• The Learning Hub is at the heart of the campus and home to the student information desk.