Program Overview

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BA (Hons) Marketing With Digital Media

Overview

Marketing with Digital Media blends together theory and digital marketing practice. You'll gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as user experience and digital storytelling, which are taught by our colleagues in The School of Computing.

Our course keeps things contemporary by giving you access to people who currently work in the industry, but also backing this up with the theory that will help you to thrive. With work placements and the option to study abroad you'll be well networked and work-ready when you graduate!

This course provides modules that give you real-world experience and the option to undertake a work placement.

Mode of Study:

• Full-time

Duration:

• 4 years

Start date:

• Sep

UCAS code:

• N5P3

Placement:

• Yes

Study Abroad:

• Yes

Course details

This Joint Honours degree will equip you with the business, creative and technical skills you need for a career in the exciting, diverse sector of digital media and marketing. You'll gain a comprehensive understanding of marketing theory as well as in-depth knowledge and practical skills in digital media and technologies.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Programme Leader:

• Dr Jamie Thompson

Deputy Programme Leader:

• Dr Jackie Cameron

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development ’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision:

'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement:

'Empowering our communities to apply business knowledge for positive societal impact'.

How you’ll be taught

This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Work placement

Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Study abroad

You can also study abroad through Erasmus and ISEP programmes.

Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Popular modules

Year 1

• Being Digital
• Academic Skills for Business Management
• Marketing 1
• Introduction to Human Computer Interaction
• Accounting for Business
• 1 Option Module

Year 2

• Business and Management Challenges
• Market Research in Practice
• Practical Interaction Design
• Social Media Marketing
• Web Development for Information Management
• 1 Option Module

Year 3

• Brand Management
• International Marketing
• Digital Storytelling
• Live Project and 1 Option Module OR 24-week supervised work placement (Work Based Learning)

Year 4

• Digital Marketing Analytics
• User Experience
• Marketing Management in Practice
• Dissertation
• 1 Option Module

ACCREDITED BY

• Institute of Data & Marketing
• The Chartered Institute of Marketing

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Year 1

Minimum Year 1

• SQA Higher: Standard Entry Requirement: BBBC, Minimum Offer Entry Requirement: BCCC
• A Level: CCC
• Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level
• BTEC (QCF) Extended Diploma Level 3: Minimum grades MMM (Merit, Merit, Merit)
• BTEC (QCF) National Diploma Level 3: Minimum grades DD (Distinction, Distinction)
• BTEC (QCF) National Diploma Level 3 plus A Level: Minimum grades MM (Merit, Merit), A Level grade C
• T level: Pass, with grade C or above in the core component
• International Baccalaureate Diploma: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4
• Scottish HNC: HNC's will be considered for year 1 entry where grade C is achieved in the graded unit

English language

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

International students

We welcome applications from students studying a wide range of international qualifications.

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees for 2024/25

• Scotland: £1,820
• England, Wales, Northern Ireland, and Republic of Ireland: £9,250
• Overseas and EU: £16,680

Tuition fees are subject to an annual review and may increase from one year to the next.

Careers

What can you do with a degree in Marketing with Digital Media?

Marketing is an ever-evolving landscape, one that has changed rapidly with the growth of digital technology. Our degree in Marketing with Digital Media will equip you with the skills to deploy marketing techniques in a digital landscape. The programme is accredited by the Institute of Data & Marketing and The Chartered Institute of Marketing, further recognising the strength of this programme.

This Joint Honours degree will equip you with the business, creative, and technical skills you need for a career in the exciting and diverse sector of digital media and marketing.

What can you do with a career in Digital Marketing?

With a career in digital marketing, you can create online campaigns, manage social media, analyse data, optimise websites, and drive brand growth for businesses from small start-ups through to international organisations.

What does a Digital Marketing Consultant do?

A Digital Marketing Consultant is a professional that helps businesses optimise their digital marketing efforts to achieve certain goals. They typically focus on specific segments of a marketing strategy, offering their expertise on what tactics to employ to achieve each target. Their main focus is to produce actionable recommendations on how to improve different aspects of a company’s marketing such as increasing brand awareness or improving online sales.

• Market research
• Developing marketing strategies
• Training and informing on latest digital trends
• Analysis of advertising campaigns