Program Overview

MSc Marketing

The MSc Marketing at Cork University Business School is a one-year programme designed to provide students with the specialized skills and knowledge to become successful marketing leaders. The programme enhances employability by developing students' ability to contribute to the real needs of the marketing and business community.

Course Outline

The MSc Marketing programme provides crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner. This develops marketing instincts and creative abilities, enhancing professional expertise and personal development. Students develop leading-edge skills sought in the workplace, including the development of customer insights, active problem-solving, and the application of digital marketing.

The programme is delivered over 12 months, in two parts, using a combination of:

• Lectures
• Interactive workshops
• Case-studies and class discussion
• Industry presentations
• Company visits
• Guest speakers
• Research seminars

Students take 90 credits in total:

• Part I: Core Modules (40 credits) and Specialism Modules (20 credits)
• Part II: Applied Research Project (30 credits)

Core Modules

• BU6005 Applied Research Methods (5 credits)
• BU6513 Business Case for Analytics (5 credits)
• MG6335 Professional and Personal Development (5 credits)
• MG6406 Business Simulation Module (5 credits)
• MG6410 Service Design (5 credits)
• MG6411 Consumer Behaviour Theory and Practice (5 credits)
• MG6413 Digital Business-to-Business Relationship Marketing Practice (5 credits)
• MG6415 Ethics and Sustainability (5 credits)

Specialism Modules

• MG6405 Applied Strategic Marketing (5 credits)
• MG6407 International Marketing and Practice (5 credits)
• MG6408 Omnichannel Marketing Communications (5 credits)
• MG6414 Digital Marketing Practice (5 credits)

Course Practicalities

This is a full-time 12-month programme that develops students' critical thinking, research, and communication skills. The programme features consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Why Choose This Course

The programme provides advanced education in the principles, theoretical concepts, and contemporary practice of strategic marketing. It is designed with senior marketing practitioners to provide up-to-date knowledge and skills in strategic marketing and practice. The programme develops a range of valuable personal skills for marketing careers, including analytical capabilities, problem-solving skills, critical thinking, communication skills, group-work skills, IT skills, and the ability to manage major marketing research projects.

Requirements

Applicants must have a Second Class Honours Grade 1 in a primary honours degree (NFQ, Level 8) or a Second Class Honours Grade 1 in a Higher Diploma (NFQ, Level 8 Major Award). Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years of relevant professional marketing experience.

Fees and Costs

The EU fee for this course is 10,800. The Non-EU fee for this course is 19,700.

How to Apply

1. Check dates: Check the opening and closing dates for the application process.
2. Gather documents: Scanned copies of supporting documents have to be uploaded to the UCC online application portal.
3. Apply online: Apply online through the UCC online application portal.