Program Overview

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MSc Management & Marketing

Course Fact File

• Code: MSCMG
• Duration: 1 Year Full-time
• Teaching Mode: Full-time
• Qualifications: MSc
• NFQ Level: Level 9
• Closing Date: Rolling deadline. Open until all places have been filled. Early application is advised.
• Start Date: 8 September 2025

Course Outline

About the Programme

Our MSc Management & Marketing programme is a one-year degree programme designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the programme include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media and Business Ethics, among others.

Our Management & Marketing students typically come from a variety of backgrounds, including science, arts, engineering, accounting, medicine, nursing, psychology, law, and social science. The uniqueness of the programme is that we place great emphasis on the strategic, operational, and innovation aspects of management and marketing, which are essential for business careers in any knowledge-based economy. Assignments are both theoretical and practice-orientated, enabling students to solve real-world business problems through a series of case studies and business challenges, making them ready to contribute positively to society and industry following graduation.

Our graduates have gone on to work for a diverse range of organizations, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google, among many others.

Course Details & Modules

The MSc Management & Marketing programme is delivered over 12 months, in two parts, using a combination of:

• lectures
• interactive workshops
• case-studies and class discussion
• industry presentations
• company visits
• guest speakers
• research seminars

Part I

• runs for Semesters one and two (covering mid-September until the following March)
• students study a core selection of subjects in both management and marketing

Part II

• students complete the Applied Research Project module (30 credits)
• provides students with an opportunity to work with our industry partners and apply their knowledge to solving real-world business problems
• students can choose from four options for their research project:
  • work with a secured work placement organization
  • work with one of our industry partners who require the completion of a research/consultancy project
  • work on a research project provided by their academic mentor
  • work on a self-directed project, such as examining the feasibility of a new business start-up

Modules

Part I (60 credits)

• MG6302 Introduction to Marketing (5 credits)
• MG6303 Ethical Issues in Business (5 credits)
• MG6304 Market Research (5 credits)
• MG6305 People and Organisations (5 credits)
• MG6306 Consumer Behaviour (5 credits)
• MG6308 Marketing Communications (5 credits)
• MG6309 Strategy (5 credits)
• MG6315 Project Management (5 credits)
• MG6320 Foundations of Management (5 credits)
• MG6329 Organisational Dynamics (5 credits)
• MG6335 Professional and Personal Development (5 credits)
• MG6336 Digital Marketing for International Markets (5 credits)

Part II (30 credits)

• MG6830 Applied Research Project (30 credits)

Learning Outcomes

MSc (Management and Marketing) (NFQ Level 9, Major Award)

On successful completion of this programme, students will be able to:

• Communicate and work effectively to a high professional standard
• Demonstrate advanced analytical and problem-solving skills associated with effective practice
• Engage in advanced application of frameworks and techniques in organisational settings
• Critically discuss the role of ethical and unethical management and marketing practice in society
• Display competency in management and marketing practice within an international context
• Reflect on the role of responsible leadership within management and marketing disciplines

Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)

On successful completion of this programme, students will be able to:

• Communicate and work effectively to a high professional standard
• Demonstrate advanced analytical and problem-solving skills associated with effective practice
• Engage in advanced application of frameworks and techniques in organisational settings
• Critically discuss the role of management & marketing practice in society
• Display competency in management and marketing practice within an international context
• Reflect on the role of responsible leadership within management and marketing disciplines

Course Practicalities

• This is a full-time 12-month programme
• During Part I, students should be available to attend classes and seminars from Monday to Friday (inclusive)
• During Part II, students will work on the Applied Research Project
• Students will have formal lectures, tutorials, and workshop hours
• Outside of this, students will have several project groups for different modules
• Students will be expected to arrange group meetings, etc., outside formal hours
• Students will also be expected to read required texts as well as engage in independent study/research for modules where required

Assessment

• Students will be assessed by continuous assessment, an end-of-year exam, and either a work placement report and assessment or a research thesis

Why Choose This Course

• Specialist conversion programme for students from non-management and marketing undergraduate degrees who are looking to pursue a career in business, management, or marketing
• The programme is accredited by the Institute of Management Consultants and Advisers (IMCA)
• Opportunity to complete a work placement with one of our industry partners, or a self-secured placement, towards the end of the degree programme
• Unique mode of teaching incorporating a diversified range of subjects, field trips, lectures from industry specialists, and practical assessment
• Specialist Personal & Professional Development Module, incorporating CV & Online Portfolio Building, Interview Skills, Team Building Skills, and Communication Skills
• Practitioner and specialist programme delivery across certain modules, including field trips and workshops

Connected Curriculum

• This approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University
• Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as management, marketing, and business

Skills and Careers Information

• The nature of any management and marketing course means that on completion of the course, students will be broadly equipped to seek employment in the widest possible range of industries
• The theoretical foundation and skills provided will enable students to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with their own changing career plans and with the entrepreneurial expectations of the modern economy
• As such, people who have graduated from this course have found employment in a wide variety of industries, including:
  • Education
  • Food and drink
  • Financial services
  • Information Systems & Analytics
  • Travel and Tourism
  • Retail
  • Manufacturing
  • Sport
• Recent graduates have found employment in a variety of companies, including:
  • Nike
  • Gym+Coffee
  • The 2 Johnnies Podcast
  • Dell
  • Accenture
  • Deloitte
  • Meta (Facebook)
  • Google
  • Apple
  • Kerry Group
  • Musgrave Group

Examples of Graduate Career Roles

• Business Advisory & Consultancy
• Brand Management
• Social Media Analyst
• Entrepreneurship
• Human Resource Management
• Operations & Project Management
• Media Creation

Requirements

• The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits)
• Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business
• As places are limited, all eligible candidates are not guaranteed a place on the programme
• Participants will be selected on the basis of the information supplied in their application

Fees and Costs

• Postgraduate EU and International Fees 2025/2026: see the Postgraduate EU and Non-EU (International) Fee Schedule for the latest information
• Deposits: if your course requires a deposit, that figure will be deducted from your second-semester fee payment in January
• Fee payment: fees are payable in two equal instalments, with the first payment at registration and the balance usually by the end of January
• How can I pay?: see different options on the How Do I Pay My Fees? page

How To Apply

• Check dates: check the opening and closing dates for the application process in the yellow fact file boxes at the top of this webpage
• Gather documents: scanned copies of supporting documents have to be uploaded to the UCC online application portal and include:
  • Original qualification documents listed on your application, including transcripts of results from institutions other than UCC
  • Any supplementary items requested for your course, if required
• Apply online: apply online by clicking the red 'Apply Now' button below
• Note: most of our courses have a non-refundable €50 application fee
• Deposit: please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place