MSc Management & Marketing

The MSc Management & Marketing programme is a one-year degree programme designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business.

Course Outline

The programme covers a range of subjects including Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media, and Business Ethics.

Modules

The programme is delivered over 12 months, in two parts, using a combination of lectures, interactive workshops, case-studies, and class discussions.

• Part I runs for Semesters one and two, covering mid-September until the following March, and includes core subjects in both management and marketing.
• Part II involves the completion of the Applied Research Project module, providing students with an opportunity to work with industry partners and apply their knowledge to solving real-world business problems.

Course Practicalities

This is a full-time 12-month programme, with formal lectures, tutorials, and workshop hours. Students are expected to arrange group meetings and engage in independent study/research for modules where required.

Why Choose This Course

The programme is accredited by the Institute of Management Consultants and Advisers (IMCA) and offers a unique mode of teaching, incorporating a diversified range of subjects, field trips, lectures from industry specialists, and practical assessment.

Unique Aspects of the Programme

• Specialist conversion programme for students from non-management and marketing undergraduate degrees.
• Opportunity to complete a work placement with one of our industry partners or a self-secured placement.
• Dedicated placement manager to help secure a placement.
• Specialist Personal & Professional Development Module, incorporating CV & Online Portfolio Building, Interview Skills, Team Building Skills, and Communication Skills.

Skills and Careers Information

The nature of the course means that on completion, students will be broadly equipped to seek employment in the widest possible range of industries. Recent graduates have found employment in various companies, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google.

Requirements

The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without significant management or marketing component. Consideration under Recognition of Prior Learning (RPL) may be given to applicants with sufficient relevant professional experience.

Fees and Costs

The EU fee for this course is 10,800, and the Non-EU fee is 22,300.

How To Apply

Applicants must submit their application through the UCC online application portal, uploading scanned copies of supporting documents, including original qualification documents and transcripts of results. A non-refundable application fee of 50 applies to most courses.

Similar Courses

• MSc (Finance (Investment & Asset Management))
• MSc Business Analytics
• PhD Management & Marketing

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MSc Management & Marketing - University College Cork

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Degree Overview:

The MSc Management & Marketing is a one-year full-time program designed for graduates with limited or no prior management or marketing experience who wish to pursue a career in business. The program focuses on the strategic, operational, and innovation aspects of management and marketing, essential for success in a knowledge-based economy.

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Objectives:

Upon successful completion of the program, students will be able to:

• Communicate and work effectively to a high professional standard.
• Demonstrate advanced analytical and problem-solving skills associated with effective practice.
• Engage in the advanced application of frameworks and techniques in organizational settings.
• Demonstrate creative, reflective, and personal development.
• Display competency in management and marketing practice and research.
• Develop a career path in management and marketing.

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Outline:

The program is delivered over 12 months in two parts:

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Part I (60 credits):

• MG6335 Professional and Personal Development (5 credits): Incorporates CV & Online Portfolio Building, Interview Skills, Team Building Skills, and Communication Skills.

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Part II (30 credits):

• Applied Research Project (30 credits): Students work with industry partners to apply their knowledge to real-world business problems.
Options include:
• Secured work placement organization
• Industry partner requiring research/consultancy project
• Research project provided by academic mentor
• Self-directed project (e.g., examining the feasibility of a new business start-up)

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Teaching:

The program utilizes a combination of:

• Lectures
• Interactive workshops
• Case studies and class discussion
• Industry presentations
• Company visits
• Guest speakers
• Research seminars

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Assessment:

Assessment is through:

• Continuous assessment
• End-of-year exam
• Work placement report and assessment OR research thesis

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Careers:

Graduates have found employment in a wide range of industries, including:

• Education
• Food and drink
• Financial services
• Travel and Tourism
• Retail
• Manufacturing
• Sport
Examples of graduate career roles:
• Business Advisory & Consultancy
• Brand Management
• Social Media Analyst
• Entrepreneurship
• Human Resource Management
• Operations & Project Management
• Media Creation

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Other:

• The program is accredited by the Institute of Management Consultants and Advisers (IMCA).
• A dedicated placement manager assists students in securing work placements.
• The program emphasizes the Connected Curriculum, connecting students, learning, research, and leadership.
• The College of Business and Law offers scholarships and bursaries to postgraduate students.
• The program provides support to graduates through communication, employment opportunities, and a database of graduate status for prospective employers.

University College Cork

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Overview:

University College Cork (UCC) is a public research university located in Cork, Ireland. It is a constituent university of the National University of Ireland (NUI). UCC offers a wide range of undergraduate and postgraduate programs across various disciplines.

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Services Offered:

Student Support:

UCC provides a range of support services for students, including academic advising, career counseling, and mental health services.

Library:

The Boole Library offers extensive resources, including books, journals, and online databases.

Campus Life:

UCC offers a vibrant campus life with numerous student clubs, societies, and sports teams.

Accommodation:

UCC provides on-campus accommodation options for students.

International Office:

The International Office supports international students with visa applications, cultural adjustment, and other services.

Adult Continuing Education:

UCC offers a variety of programs for adult learners, including evening classes and online courses.

Continuing Professional Development:

UCC provides professional development opportunities for working professionals.

Micro-credentials:

UCC offers micro-credentials in various fields, allowing students to gain specific skills and knowledge.

Scholarships and Prizes:

UCC offers a range of scholarships and prizes to support students financially.

Transition-In Programme:

UCC provides a transition-in program for students who are new to higher education.

Graduate Attributes:

UCC focuses on developing graduate attributes such as critical thinking, communication, and problem-solving skills.

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Student Life and Campus Experience:

UCC offers a vibrant campus experience with a strong sense of community. Students can participate in a wide range of activities, including sports, clubs, societies, and events. The campus is located in a beautiful setting, with easy access to the city of Cork.

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Key Reasons to Study There:

World-class Education:

UCC is renowned for its high-quality education and research.

Strong Academic Programs:

UCC offers a wide range of academic programs across various disciplines.

Vibrant Campus Life:

UCC provides a vibrant campus life with numerous opportunities for students to get involved.

Beautiful Location:

UCC is located in a beautiful setting, with easy access to the city of Cork.

International Reputation:

UCC is a globally recognized university with a strong international reputation.

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Academic Programs:

UCC offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

• Arts, Humanities, and Social Sciences
• Business and Law
• Engineering and Science
• Medicine and Health Sciences
• Education
• Music

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Other:

• UCC is committed to sustainability and has been recognized as the world's first green campus.
• UCC is a member of the National University of Ireland (NUI).
• UCC has a strong research focus and is home to a number of research centers and institutes.
• UCC is a popular choice for international students, with a large international student population.