Enabling enterprise growth through entrepreneurial practice
Program Overview
This module delves into entrepreneurship, exploring entrepreneurial practices, strategic thinking, and opportunity identification. Through lectures, experiential learning, and workshops, students develop their own new venture or product ideas while learning about business model innovation, market research, and scaling strategies.
Program Outline
It focuses on applying entrepreneurial practices and related skills to real world challenges for growth of new and established enterprises.
- Module Content:
- Entrepreneurship as a practice
- Strategic thinking and mindset
- Opportunity identification
- Ideation
- Business model innovation
- Market research and analysis
- Funding
- Scaling strategies
- Organisational innovation strategies
- Sustainability for intrapreneurship and entrepreneurship
- Module Delivery:
- Combines lectures with practice-oriented experiential learning.
- Students will develop self-generated new venture or new product ideas, in parallel with case studies, guest speakers, and workshops.
- Teaching Methods:
- 15 x 2hr(s) lectures
- 10 x 1hr(s) online asynchronous (live) activities
- 2 x 4hr(s) workshops
- Learning Methods:
- 125 hr(s) autonomous student activities
- 77 hr(s) independent enquiry
Assessment:
- Continuous Assessment - 200 marks
- Assignment - individual assignment, 1,500 words (50 marks)
- Learning log(s) - individual learning log, 2,000 words (50 marks)
- Groupwork - group project, 8,000 words (100 marks)
Teaching:
- Faculty: Dr Fiona Edwards Murphy
- Unique Approaches:
- Practice-oriented experiential learning
- Self-generated new venture or new product ideas
- Case studies, guest speakers, and workshops
The HCI Pillar 3 Micro-credential Learner Fee Subsidy has been introduced to enable more learners to address critical skills gaps and engage with lifelong learning. The fee for this micro-credential is €2,500 but applicants who meet the subsidy requirements can attend this micro-credential for €1,250.
