Program Overview

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Music Industry Studies, B.S.

School of Music

Prepare for an exciting career in live event management or audio production in our music industry program, which was created in partnership with the prestigious Darla Moore School of Business.

Get a broad education in all aspects of the music industry plus a comprehensive liberal arts education. Take music training including group lessons, basic theory and popular music history. Music industry studies include hands-on learning with applied recording technology, live event production/management and basic business/economics courses.

Program Highlights

• Broad Exposure

Study all aspects of the music industry in preparation for employment in the industry or continuing your education.

• Marketable Skills

Create a capstone project in your interest area to demonstrate understanding and serve as a portfolio.

• Supportive Community

Foster your creative learning, skill development and personal exploration through Spark: Music Leadership at Carolina.

• Cool Tools

Enjoy access to our excellent, state-of-the-art live music recording and editing facilities.

What You’ll Study

Learn about the music industry and study the aesthetics of style and how artistic and cultural forces shape it. Explore marketing, promotion, management and merchandising and choose from concentrations in audio, live promotion or record label. Use data analysis to support decision-making. Learn about consumer behavior, international business and public relations.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

• Event Planning

Coordinating and managing all aspects of an event, including logistics, vendors and timelines

• Communication

Exchanging information and ideas through speaking, writing or other means of expression

• Attention to Detail

Being meticulous and thorough in all aspects of a task or project

• Event Promotion

Marketing and advertising an event to attract attendees and generate publicity

• Leadership

Inspiring and guiding others to achieve common goals and reach their full potential

• Entrepreneurship

Identifying opportunities and creating and launching new ventures

Using your degree

Make your college experience the foundation for a successful future.

Potential Careers

• Entrepreneur
• Marketer
• Developer

Workplace Settings

• Live Events
• Recording
• Producing
• Retailing
• Software Development

Related Degrees

• Retail Management: Retailing, B.S.
• Media Arts, B.A.
• Fashion Merchandising and Digital Innovations: Retailing, B.S.
• Sport and Entertainment Management, B.S.
• Tourism Management, B.S.
• Composition: Music, B.M.
• Musical Theatre: Music, B.A.
• Broadcast Journalism, B.A.J.M.C.
• Journalism, B.A.J.M.C.