Program Overview
This online master's program combines data analytics and storytelling to equip professionals and graduates for strategic communication roles. It offers 30 credit hours of core and elective courses, including internships and a capstone project. The program emphasizes professional and personal development, with a focus on data analysis, problem-solving, and strategic communication skills. It prepares students for potential careers in marketing, communications, healthcare, education, and technology.
Program Outline
Degree Overview:
This flexible online master's degree is designed for both seasoned professionals and recent graduates who want to use data analytics and digital storytelling to reach their strategic communication goals. It is offered 100% online, combining the desired degree with flexibility.
Careers:
Potential Careers:
- Account Planner
- Strategist
- Account Manager
- Data Analyst
- Marketing Manager
- Marketing Specialist Workplace Settings:
- Marketing
- Communications
- Health Care
- Education
- Technology
Other:
- The program combines courses from the School of Journalism and Mass Communications and the School of Information Science.
- It involves 30 credit hours spread among seven core courses and three electives, including internship opportunities and a capstone course that involves working with real clients.
- The program highlights the potential for a 28% increase in jobs in the field by 2026, with 11.5 million new jobs expected.
- The first 12 credits earned in the program result in a certificate, allowing students to pursue jobs and promotions while completing the master's degree.
- The program emphasizes the development of professional and personal intelligence for a successful career.
- Skills developed include data analysis, strategic communication, problem-solving, database management, innovation, and planning and strategy.
