Bachelor of Communication

Program Overview

The Bachelor of Communication at Murdoch University prepares students for careers in communication and media by equipping them with specialized skills in areas such as online communication, social media, creative production, and news media. The program emphasizes hands-on experience, professional accreditation, and study abroad opportunities, empowering students to excel in the dynamic communication landscape.

Program Outline

The program focuses on developing specialized communication skills for online communication, social media, creative production, news media, and other areas of interest.

Objectives:

• Inform, inspire, and create change: The program emphasizes the importance of communication specialists in shaping public discourse and driving positive impact.
• Develop specialized communication skills: Students will gain proficiency in various communication techniques, including online communication, social media management, creative production, and news media.
• Apply theoretical learning in practical settings: The program emphasizes hands-on experience through real-world projects and internships.
• Boost career prospects: The program provides students with the knowledge and skills to pursue a variety of communication-related careers.

Outline:

Total Credit Points:

72

Required Units:

• Spine Units (9cp): MSP100, MSP200, and COM203 (Dubai campus) or MSP100 and MSP200 or COM203 or COM208 (Singapore campus)
• Course Core (15cp): COM200, COM306, COM100, ORCOM101, ORCOM105, ORCOM109, ORCOM208, ORCOM210, ORGRD204

Major (24cp):

• Strategic Communication: MJ-SC
• Web Communication: MJ-WBC
• Global Media and Communication: MJ-GMC
• Journalism: MJ-JNL

Option (24cp):

• Recommended Majors: 24cp
• Recommended Co-Majors: 24cp
• Recommended Minors: 18cp (two Minors) or 24cp (one Minor plus General Elective units)
• Undergraduate General Electives: 24cp

Minors:

• Social Media: MN-SM
• Science Communication: MN-SCC
• Design Thinking: MN-DT
• User Experience (UX) Design: MN-UXD
• Media Analysis: MN-MAM
• Podcasting: MN-PC
• Photography: MN-PHT

Careers:

• Strategic Communication: Strategic Communications Manager, Public Relations Specialist
• Social Media: Social Media Manager, Content Creator
• Journalism: Journalist, Reporter, Editor
• Media Advisor: Media Relations Specialist, Public Affairs Officer
• Other: Community Relations Manager, Public Affairs Specialist

Other:

• Study Abroad: Students can study overseas for a semester or participate in an exchange program.
• Work Integrated Learning: Students can gain practical experience through internships with organizations like Lifeline WA, RAC Arena, and The Salvation Army.
• MESH (Student Creative Consultancy): Students can work on projects with clients like Royal Life Saving Western Australia and the Western Australian Division of the United Nations.
• Professional Accreditation: The Bachelor of Communication (Strategic Communication) is accredited by the Public Relations Institute of Australia (PRIA).
• Professional Recognition: Graduates of the Journalism major are eligible for membership of the Media Entertainment and Arts Alliance (MEAA).
Graduates of the Strategic Communication major are eligible for membership of the Public Relations Institute of Australia (PRIA).