Bachelor of Security Studies and Bachelor of Marketing and Media

Program Overview

Macquarie University's double degree program combines a Bachelor of Security Studies with a Bachelor of Marketing and Media. It prepares graduates for careers in security analysis, marketing, and media by blending security theories and issues with practical skills from both disciplines. The program offers immersive teaching methods, including scenario exercises, studio experiences, and overseas exchange opportunities. Graduates are equipped with critical thinking, problem-solving, and industry-specific skills to excel in a rapidly evolving job market.

Program Outline

Degree Overview:

The Bachelor of Security Studies and Bachelor of Marketing and Media is a double degree program offered by Macquarie University in Sydney. It combines the study of security theories and issues with practical, analytical, and technical skills from the Bachelor of Security Studies, and blends theoretical knowledge and practical application in both marketing and media from the Bachelor of Marketing and Media.

Objectives:

• Security Studies: Prepare students to meet the needs of the rapidly changing security sector by teaching them about security from a range of perspectives, including risk management, emergency response, national resilience, business continuity planning, law enforcement, and the use of military force.
• Marketing and Media: Equip students with a unique blend of marketing strategy, brand management, and digital production, setting them apart in the job market.
Students will develop a thorough understanding of both traditional and emerging media and have opportunities to hone their practical skills in media-related technologies that can then be applied in a marketing context.

Teaching:

• Security Studies:
• Students will gain key employability skills by learning to think critically and develop solutions using real-world analytical techniques to examine contemporary security challenges.
• Students will participate in scenario exercises and dynamic simulations to gain experience in operational planning, innovation, and policy evaluation.
• Marketing and Media:
• Students will learn from widely published academics, professional marketers, and award-winning media producers – all with industry experience.
• Students will enhance their learning in state-of-the-art facilities with professional studio spaces, industry-standard digital workstations, a theatre, and digital production tools.

Careers:

• The program aims to ensure students are job-ready upon graduation.
• Students can explore graduate professions and potential employers.
• The program is designed to equip students with the skills needed for roles in security analysis, marketing, and media.

Other:

• The program is offered full-time and takes 4.5 years to complete.
• Students can personalize their double degree by choosing the combination they consider will best kick-start their career.
• Macquarie University is a globally recognized institution and its business school is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
• The program offers overseas exchange opportunities with security and defense programs in Europe, North America, Singapore, Taiwan, Thailand, or the Philippines.
• The university offers flexible study options, personalized degrees, and practical experiences to ensure students have the right skills when they graduate.