Bachelor of Marketing and Media and Bachelor of Game Design and Development
Program Overview
This double degree program from Macquarie University combines the Bachelor of Marketing and Media, providing skills in brand management and digital production, with the Bachelor of Game Design and Development, offering expertise in video game design, development, and appreciation. It prepares graduates for diverse careers in marketing, media, game design, and development. Students gain practical experience through hands-on projects and learn from award-winning professionals in a state-of-the-art facility.
Program Outline
Degree Overview:
The Bachelor of Marketing and Media and Bachelor of Game Design and Development is a double degree program offered by Macquarie University in Sydney.
The Bachelor of Marketing and Media
offers a unique blend of marketing strategy, brand management, and digital production, aiming to equip students with the skills needed to stand out in the job market. The program focuses on both traditional and emerging media, providing students with a thorough understanding of modern marketing theories and practical skills in media-related technologies.
The Bachelor of Game Design and Development
provides a comprehensive grounding in software design and development. It includes specialist units that critically analyze video games as designs and cultural media products, equipping students with the skills necessary for a successful career in designing and creating video games and virtual worlds.
Key Features:
- Blends classroom learning and practical work: The program emphasizes a practical approach, combining theoretical knowledge with hands-on experience to prepare students for the workforce.
- Combines theoretical knowledge and practical application: Students gain a strong foundation in both marketing and media theory, alongside practical skills in applying these concepts.
- Learning from award-winning professionals: The program features instruction from widely published academics, professional marketers, and award-winning media producers with industry experience.
- State-of-the-art facilities: Students have access to professional studio spaces, industry-standard digital workstations, a theatre, and digital production tools.
- Globally recognized institution: Macquarie University's business school is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Skills in all aspects of video gaming: The program covers video game design, development, and appreciation, alongside broad programming and software engineering knowledge.
- Mix of theoretical and technical skills: Students develop both theoretical understanding and practical skills in using current technologies and creating new ones.
- Extensive supervised project: Students undertake an industry-based project to solve a real-world problem, gaining valuable experience and skills for their future careers.
- Unique video games degree: The program is the only university degree in New South Wales that combines technical skills with a critical understanding of video games.
- Double your knowledge: Students can fast-track their learning by up to two years and save time and money by pursuing two complementary or different degrees.
- Personalize your double degree: Students can choose the combination of degrees that best aligns with their career aspirations.
Careers:
The program aims to prepare students for a range of careers in the rapidly evolving job market. Graduates are equipped with the skills and knowledge to pursue roles in:
- Marketing: Marketing Manager, Brand Manager, Digital Marketing Specialist, Social Media Manager, Content Marketing Manager
- Media: Media Producer, Video Editor, Graphic Designer, Web Developer, UX Designer
- Game Design and Development: Game Designer, Game Developer, Software Engineer, Virtual Reality Developer, Augmented Reality Developer
Other:
- The program is offered full-time and requires 5 years to complete.
- Macquarie University offers flexible study options, personalized degrees, and practical experiences to ensure students have the right skills for their future careers.
Macquarie University
Overview:
Macquarie University is a public research university located in Sydney, Australia. It is known for its strong focus on research and its commitment to providing students with industry-relevant skills. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.
Services Offered:
Macquarie University provides a comprehensive range of services to its students, including:
Library:
Access to a vast collection of resources, including books, journals, databases, and online learning materials.Campus Security:
Ensuring the safety and security of students and staff on campus.Student Life and Support:
Offering various support services, such as academic advising, career counseling, and mental health resources.Sports, Fitness, and Clubs:
Providing opportunities for students to engage in sports, fitness activities, and extracurricular clubs.Cafes, Bars, and Restaurants:
Offering a variety of dining options on campus.Student Life and Campus Experience:
Macquarie University offers a vibrant and diverse campus experience. Students can expect:
Collaborative Campus Environment:
Opportunities to connect with peers, academics, and employers.World-Leading Facilities:
Access to state-of-the-art facilities that enhance the learning experience.Active Student Life:
A wide range of clubs, societies, and events to participate in.Key Reasons to Study There:
Industry-Responsive Degrees:
Programs designed to equip students with in-demand skills for the workforce.Strong Employability Outcomes:
Ranked highly in Australia for employment outcomes.World-Class Research:
Recognized for its research excellence, with several subjects ranked in the top 100 globally.Collaborative Campus Environment:
Fosters a supportive and engaging learning environment.Strong Industry Partnerships:
Over 300 industry partners on campus and within the innovation precinct.Academic Programs:
Macquarie University offers a wide range of academic programs across its faculties, including:
Faculty of Arts:
Education, History, Archaeology, Indigenous Studies, Law, Media, Communications, Creative Arts, Language, Literature, Philosophy, Security Studies, and Criminology.Macquarie Business School:
Accounting, Actuarial Studies, Business Analytics, Applied Finance, Economics, Management, and Marketing.Faculty of Medicine, Health and Human Sciences:
Various programs in medicine, health, and human sciences.Faculty of Science and Engineering:
Computing, Engineering, Mathematical and Physical Sciences, Natural Sciences, Applied BioSciences, and Australian Astronomical Optics.Other:
Entry Requirements:
Normally a bachelor degree plus evidence of relevant professional experience. Relevant professional experience could include teaching (at any level), education management, supervision or administration, software development, education publishing, education media, and roles involving the implementation, support or management of educational technologies. Other professional experience may be relevant and each case will be considered on its merits.
Language Proficiency Requirements:
IELTS 6.5 overall, with no less than 6.0. For other English qualifications, read English language equivalent qualifications.
