Mass Communications with Advertising and Public Relations draft
| Program start date | Application deadline |
| 2024-04-01 | - |
| 2024-09-01 | - |
| 2024-01-01 | - |
Program Overview
The Mass Communications with Advertising and Public Relations degree is a four-year program that prepares students for careers in advertising, public relations, branding, marketing, and other communication fields. Recognized by the Chartered Institute of Public Relations and the Public Relations and Communications Association, the program offers a flexible curriculum, opportunities for overseas study or work placements, and a variety of assessments designed to reflect professional practice. Graduates are well-prepared for careers in a range of communication-related fields.
Program Outline
Degree Overview:
The Mass Communications with Advertising and Public Relations degree is a four-year program designed to prepare students for employment or postgraduate study in various communication-related fields. It covers disciplines such as advertising, public relations, branding, marketing, corporate communications, mass communications, media, and digital communications. The program is recognized by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), signifying its professional focus. Students have the opportunity to study at a partner university overseas or complete a work placement in industry. The program offers flexibility, allowing students to start in year one or join via direct entry from college into the second or third year.
Assessment:
Assessments are designed to reflect the academic and/or professional focus of each module. Students will engage in various assessment methods, including:
- Writing essays
- Developing research portfolios
- Undertaking individual and team presentations
- Developing research projects
- Creating advertising, PR, and branding strategies
- Developing creative solutions to set briefs and established professional standards
Teaching:
Students will participate in a variety of learning and teaching methods, including:
- Lectures
- Tutorials
- Team work
- Class discussions
- One-to-one supervision
- Independent study
- Practical projects
- Workshops
Careers:
The program prepares students for a range of careers in communication-related fields, including:
- Advertising
- Public relations
- Branding
- Marketing
- Corporate communications
- Mass communications
- Media
- Digital communications
Other:
- Edinburgh Napier University is a top 2 UK modern university for Communication and Media studies (The Times & Sunday Times Good University Guide 2023).
- The program is recognized by the Public Relations and Communications Association (PRCA).
- Students may incur additional costs during their education at the University over and above tuition fees in an academic year such as laptops, stationary and additional resources.
Edinburgh Napier University
Overview:
Edinburgh Napier University is a modern university located in Edinburgh, Scotland. It is renowned for its student learning experience and its commitment to innovation and enterprise. The university boasts a diverse student body with over 20,000 students from over 140 countries.
Services Offered:
The university offers a wide range of services to its students, including:
Libraries and Heritage Collections:
Access to extensive library resources and heritage collections.Accommodation:
On-campus accommodation options for students.Student Life:
Opportunities for student engagement through clubs, societies, and events.Funding:
Bursaries and scholarships to support students financially.Career Services:
Guidance and support for career development and job searching.International Student Support:
Dedicated services for international students.Online Study:
Flexible learning options through online courses.Short Courses:
Opportunities for professional development through short courses.Student Life and Campus Experience:
Edinburgh Napier University provides a vibrant and engaging campus experience. Students can participate in a variety of activities, including:
Clubs and Societies:
Joining clubs and societies related to their interests.Events:
Attending university-organized events and social gatherings.Sports:
Participating in sports teams and activities.Student Union:
Engaging with the student union for representation and support.Key Reasons to Study There:
High Rankings:
Consistently ranked among the top modern universities in Scotland and the UK.Student Satisfaction:
High student satisfaction rates, reflecting a positive learning environment.Research Power:
Strong research output and impact, contributing to knowledge advancement.International Focus:
Diverse student body and global partnerships, fostering a multicultural environment.Career-Focused Education:
Programs designed to equip students with the skills needed for successful careers.Academic Programs:
Edinburgh Napier University offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
