| Program start date | Application deadline |
| 2024-07-17 | - |
| 2024-10-02 | - |
Program Overview
This fully-funded, one-day course from Nottingham Trent University teaches the fundamentals of copywriting and content creation. Led by experienced copywriter Faye Stenson, it covers various copywriting techniques, SEO principles, and tone of voice strategies. Participants will engage in practical activities and receive expert guidance to improve their writing skills for effective sales and marketing campaigns.
Program Outline
Degree Overview:
This is a one-day professional short course in Copywriting and Content Writing offered by Nottingham Trent University (NTU). It is designed to teach the essentials of writing compelling sales and marketing copy that gets results. The course is fully funded and available at no cost to eligible participants who live or work in Kirkby-in-Ashfield or Sutton-in-Ashfield.
Outline:
The course covers the following topics:
- What is copywriting?
- How is copywriting different from other types of writing and what are its benefits?
- Online versus offline copywriting.
- Key types of copywriting:
- Advertising and advertorials
- Social media
- Email marketing & direct mail
- Flyers, brochures & leaflets
- Press releases
- Techniques for writing persuasively.
- Writing for SEO:
- Keyword research
- Local SEO
- Tone of voice and house style:
- Why they’re important
- Where they fit within your wider branding
Teaching:
The course is taught in-person at the Summit Centre in Kirkby-in-Ashfield. The course is delivered by Faye Stenson, a copywriter, marketing communications specialist, mentor and trainer. Faye runs her own copywriting and content writing business, Black & Write, and has worked with clients of all types and sizes. The session is interactive, with discussions, quizzes and activities.
Other:
The course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. It is a perfect complement to other marketing and creative courses offered by Enterprising Ashfield, such as website design, social media and product photography.
Nottingham Trent University
Overview:
Nottingham Trent University (NTU) is a public university located in Nottingham, England. It is known for its strong focus on employability, student experience, and research. NTU has been recognized as "University of the Year" five times and is ranked first in the UK for employability by Uni Compare.
Services Offered:
NTU offers a wide range of services to its students, including:
Employability and Careers:
NTU has a strong focus on employability, with a Graduate Promise program and worldwide work placements.Accommodation:
NTU provides a variety of accommodation options for students, including on-campus and off-campus housing.Library:
NTU has a modern and well-equipped library with extensive resources for students.StudentHub:
A platform for students to access information and services, including academic support, wellbeing resources, and student events.NOW:
A platform for students to access online learning resources and support.Student Life and Campus Experience:
NTU offers a vibrant and diverse campus experience with a range of opportunities for students to get involved in extracurricular activities, including:
Sports:
NTU has a strong sports program and is ranked in the top ten universities for sport in the UK.Arts and Culture:
NTU has a thriving arts and culture scene, with a dedicated arts center and numerous events throughout the year.Student Societies:
NTU has a wide range of student societies and clubs, catering to various interests.Campus Events:
NTU hosts a variety of events throughout the year, including open days, lectures, and performances.Key Reasons to Study There:
Excellent Employability:
NTU is ranked first in the UK for employability, with a strong focus on preparing students for the workforce.Outstanding Student Experience:
NTU provides a vibrant and supportive campus environment with a wide range of opportunities for students to get involved.High-Quality Research:
NTU is a research-intensive university with a strong focus on innovation and impact.Award-Winning University:
NTU has been recognized with numerous awards, including "University of the Year" five times.Academic Programs:
NTU offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Business and Management:
NTU is known for its strong business school, offering programs in areas such as accounting, finance, and marketing.Art and Design:
NTU has a renowned art and design school, offering programs in areas such as fashion, graphic design, and photography.Science and Technology:
NTU offers programs in areas such as computer science, engineering, and life sciences.Law:
NTU has a strong law school, offering programs in areas such as criminal law, commercial law, and human rights law.Other:
NTU is committed to sustainability and has been recognized as the second most sustainable university in the world by the UI GreenMetric World University Rankings. NTU also has a strong focus on inclusivity and diversity, with a commitment to creating a welcoming and supportive environment for all students.
Entry Requirements:
No previous writing experience is required to access this course. To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield.
