Program Overview

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Master in Sports Technology and Digital Transformation

Overview

This unique program is designed to train the future professional leaders of the sports industry and its disruptive digital transformation, responding to the necessity of qualified professionals in regard to sports tech innovation.

Why Study This Master in Sports Technology?

This program is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport.

Innovative Academic Quality

The program is made up of international experts experienced in Industry 4.0 and digitally transforming businesses, as well as recognized professionals from the world's leading sports entities.

Professional Orientation

During the master's program, students will be in direct and constant contact with highly renowned professionals from the sports and new technologies industries, creating a unique international networking opportunity.

Professional Internships

100% of students will enjoy professional internships where they can work on different innovation projects developed with Real Madrid C.F. through Real Madrid Next, and a network of innovation and technology companies cooperating with the club in this area.

Renowned Teaching Staff

Our teaching staff is composed of highly renowned professionals from the sports and new technologies industries.

An In-Depth Look into Real Madrid C.F.'s Transformation and Innovation Process

This master offers the student an in-depth look into Real Madrid C.F.'s transformation and innovation process.

Live the Real Madrid Experience

Enjoy exclusive experiences with Real Madrid C.F., including the White Week event, professional visits, live sporting events, networking events, and a unique international trip.

A Prestigious School

The school's academic quality is certified by its 17-year history and 15,000 graduates, most of whom are now successful international professionals in the sports industry.

International Experiences

The international vocation of the school allows it to offer the student a unique and exclusive offer of International field trips that will allow you to discover the most renowned sport entities and facilities worldwide.

What Will Your Real Madrid Experience Be Like?

Seize the chance to live a unique program and become a future leading professional in the sports industry.

Facilities

• Campus of Alcobendas
• Santiago Bernabéu Stadium
• Real Madrid City

Study Plan

A unique program developed by top professionals in new technologies and the field of sports to train the future leading professionals of the sports industry.

Module 1: Innovation and Technology in the Sports Sector

• Ecosystem of the sports industry from a business perspective
• Key Core Concepts
  • Sports industry and technology
  • State of art and trends
  • Global Sports tech Overview
  • Sports entities operations Area
  • Sports entities performance Area
  • About Governance & Legal
• Real Madrid Next Tech & Innovation Overview Study Case

Module 2: Artificial Intelligence & Sports Technologies Contextualization

• Big Data in Sports. Data Source and types of data in Sports
• Garbage in - garbage out
• Business Intelligence
• From BI to AI
• AI as a driver of a new industrial revolution
• What is a AI?
• What can and cannot machines do?
• Impact of AI on sports
• AI ladder
• AI Areas
• Real Madrid Case Study Blockchain y Ticketing

Module 3: Innovation and Technology in Health, Wellness, and Injury Prevention

• Injury Prevention and Treatment
• Chiropody
• Nutrition
• Genetics, Microbiome, and Physiology in Sports
• Artificial Intelligence: How can be implemented for health and wellness? Real Madrid C. F. Study Case

Module 4: Innovation and Technology Applied to Sports Performance

• Training
• Methodology
• Scouting and Performance Analysis
• Sensors: GPS, local positioning system, pulsometer, sweat sensors
• Artificial Intelligence performance analysis football
• Artificial Intelligence performance analysis Basketball
• Artificial Intelligence Tennis (Computer Vision systems) Real Madrid C.F. Study Case

Module 5: Innovation and Technology in Audiovisual Content

• Sports Media and Technology
• Sports Production: Streaming eSports
• Artificial Intelligence: How can be implemented? (Computer Vision)
• Real Madrid C. F. Audiovisual Content Study Case

Module 6: Innovation and Technology Focused on Social Area

• Foundations
• Social Responsibility projects
• Sustainability
• Artificial Intelligence: How can be implemented?
• Real Madrid Study Case

Module 7: Innovation and Technology Applied to Smart Venues

• Cybersecurity and Technological Infrastructures
• Organization of a major sport event
• Stadium and Arenas Design
• Innovation Sport Events
• VR and AR
• Ticketing and pricing
• Artificial Intelligence: How can be implemented?
• Real Madrid Study Case
• Automation of the playing field (how do you remove the grass...?)

Module 8: Innovation and Technology Applied to Sports Marketing

• Digital Marketing
  • Social Media
  • Fan Engagement
  • Physical retail
  • Sponsorship
  • Artificial Intelligence as a key tool for Sports Marketing
  • Real Madrid C. F. Study Case

Module 9: Final Master's Project

Module 10: Real Madrid Challenge (Internships)

Internships are a key part of your education. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular, which you can do on a voluntary basis.

Our Partners

Employability

This program is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport.

Admissions

Profile for Prospective Students and How to Access This Degree

This program is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport. The main application profiles are:

• Graduates with a technical qualification: engineering, mathematics, etc.
• Graduates with a qualification in management or finance
• Graduates of a sports-related degree program
• Professionals in the sports industry with proven experience
• Technicians in the field of new technology, finance, and/or business with proven experience.

Admissions Requirements

English B2

Admissions Process

1. Documentation

To begin the admissions process, please first book your appointment online or by calling.

• Proof you passed the entrance exam
• Two photocopies of your ID
• Administrative student file transfer
• Proof of payment of the admission fee before or on the date of the appointment

2. What does the entrance exam consist of?

• Skills and abilities test
• General knowledge test
• Language assessment test
• Personal interview

When do you find out if you have been accepted?

You’ll find out the result of the entrance exam via an admissions letter that you’ll receive by email. If you have any questions, you can contact our New Students Admissions Department at.

3. Reserve your spot

Along with the admissions letter, you will receive an envelope with information about official registration. In order to reserve your place, we recommend responding within seven days of receiving the letter.

4. Registration

All degree program students attending Universidad Europea for the first time must start a university file prior to registration. The New Students Admissions Department will provide candidates with all the documentation and forms to complete their registration.

Credit Recognition and Centre Transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed a specific university transfer plan to avoid repeating selected modules. If you want to know your personalized plan, as quickly and easily as possible, send us an email along with the following documentation:

• Personal academic certificate from your original degree.
• Study plan signed by the Secretariat from the centre of origin.
• The academic program from the subjects studied and/or enrolled in during the original degree.
• Officially translated degree certificate (only in the case of foreign graduates)
• If you request recognition for professional experience, you will be required to provide:
  • National Insurance record
  • Curriculum vitae.
  • Company certificate (only if it is necessary to provide proof of tasks carried out in the company, or if students have international professional experience and cannot provide a national insurance record).

For any questions, you can contact our advisors by calling.

If you would like us to create a personalized validation plan, free of commitment and charge, you can do so here

Regulations for Credit Transfer and Recognition

Check here

Price is Not a Problem

Check our special financing terms & conditions.

Faculty

The faculty on this master's has 5% of doctors

• Carlos Ocaña Orbis
• Director of Corporate Projects and Regulation. Member of the Executive Committee of Real Madrid C.F.
• Mario Garrido
• Chief Business Development Officer OLOCIP

Our Faculty

• Israel Garcia Digital Strategy Director at Real Madrid C.F.
• Michael Sutherland Chief Transformation Officer Real Madrid C.F.
• Alex Wicks Global Head of Partnerships at Real Madrid C.F.
• Julien Piwowar Responsible for Innovation at Real Madrid Next
• Carlos Cantó CEO & Founder SPSG Consulting
• Enrique Uriel Chief Information Officer at Real Madrid C.F.
• Ignacio Menaya Project Manager at Real Madrid C.F.
• Victor Alfaro General Director Podoactiva. Chiropody responsable at Real Madrid C.F.
• Adrian Odriozola (PhD) KDNA Genomics
• Niko Mihic Head of Medical Services Real Madrid C.F.
• Carlos Carrion Real Madrid C.F.
• Julio Tojo Facilities Director at Real Madrid C.F.
• Juan Iraola Digital Transformation Manager Baskonia Alavés Group and Funder Sports Innovation Alliance
• Mounir Zok CEO & FOUNDER N3XT SPORTS
• Veronica Gil Telefónica
• Coke Ferreiro Boolab
• Javier Doña Stadia & Arena Advisor
• Óscar Ugaz Strategy Director Atomikal Marketing Digital
• Rohn Malhotra Co-Founder at SportsTechX
• Sanyu Karani Co-Founder & CEO FUNDING BOX
• Sergio Cervantes Founder & Partner SportED
• Esteban Granero CEO Olocip / CSO Best of You Sports
• Pedro Claveria CoCeo and Founder Playtomic.io
• Angel Herraiz Real Madrid sports performance projects
• Antonio Pintus Real Madrid C. F. Physical Trainer
• Juan Antonio Fernandez Centro Nacional de la Real Federación Española de Golf Managing Director
• Suzanne Huurman Sports Physician at Real Madrid C.F
• Sergio Nieto Managing Director LEGENDS GLOBAL MERCHANDISE
• Victoria Hawksley VP International Retail | LEGENDS INTERNATIONAL
• German Arguelles Purpose driven leader in the sports and education industries
• Manuel Fernández Academy Real Madrid CF Director
• Luis LLagostera CEO Fly-Fut
• Javier Bosch Founder and President at Nothingbutnet Group
• Morgan Jacquin Head Of Business Development and Operations at SkillCorner
• Alvaro Gomar First Team Real Madrid CF Analyst
• Dr. Jesús Alvarez Herms Doctor en Fisiología Deportiva. Entrenador de deportistas de Alto Nivel como Bruno Hortelano, Javier Guerra.
• Dr. Adrián Odriozola Doctor en Bioquímica y Biología Molecular. Profesor de Genética de la Universidad del País Vasco (UPV/EHU). Director del Grupo de Investigación Sport Genomics del Departamento de Genética de la UPV/EHU

Academic Quality

Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities, and social responsibility.

Frequently Asked Questions

What Can You Do with a Sports Technology Master's?

One of the key areas for job growth within the sport sector surrounds data and technology. This Master in Sports Technology and Digital Transformation will equip you with the skills and knowledge to successfully lead the change to a more data-driven approach in all areas of the sport world - from sport business, player analysis, scouting, and more. Some of the typical roles that graduates will go into once they complete their studies include: Data Analyst, AI and Machine Learning specialist, digital transformation specialist.

Where Can I Study for a Master's in Sports Technology?

If you are thinking of studying a master's in sports technology, you should look no further than the Real Madrid Graduate School - Universidad Europea. For the past 15 years, students have been learning about all aspects of the sports business - marketing, journalism, law, management, and more - alongside experts from Real Madrid - one of the most recognizable and prestigious sports brands in the world.

Should you choose this master's program, you will gain the skills necessary to become an expert in the field of sports technology and have the opportunity to network with professionals from the club, carry out work placements, and experience live events and other exclusive opportunities, and see the inner workings of the club both at the Santiago Bernabeu stadium and the Real Madrid City sports complex in Valdebebas.

What Does a Master in Sports Technology Involve?

Our master's in sports technology is designed to give you an overall understanding of how data and technology is transforming all aspects of the sport sector. As a result, when you complete your studies, you will have a profile that will appeal to all types of sports organizations and companies. Our academic model is based on a learning by doing approach, so you will work on real case studies and within various departments at Real Madrid and other partners, developing the skills necessary to lead the digital transformation in the future.

The study plan on this program covers areas such as sports technology and its impact on sports performance, nutrition, and health; sports venues and the viewing experience in the future at smart stadiums; AI, data, and sports marketing; and leadership in the sports sector.

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