Program Overview

Digital Marketing – BBus

Course Overview

Digital is transforming how we communicate with each other. Digital marketing has also become the most common strategic marketing tool for business today and we have designed a course that creates talented digital marketing professionals to work in this exciting and dynamic field. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you. Our much sought after graduates have found employment in digital marketing agencies and SMEs in the midlands and beyond.

On this degree, you can: Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real-life company’s digital marketing campaigns. Experience an internationalised campus with large numbers of European and Asian students undertaking degree programmes who bring a global focus to your learning experience. Enjoy lecturers’ extensive industry experience and the faculty’s extensive links with industry, commerce and the public sector. Undertake a semester or a year of your degree at one of TUS’s overseas partner universities. For example, TUS has business links with the Aix Marseille Université, Aix-en-Provence and the University of Graz, Austria.

We provide students with a set of transferable skills with a strong focus on practical skills , problem solving and case study work. We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods from: Lectures, Practical classes, Projects and case studies, Group work, Guest lectures, Examinations, Essays, Portfolio work, Integrated assessments

Entry Requirements

Leaving Certificate

• Grade 06 at ordinary level in five subjects in the Leaving Certificate examination. Two of these subjects must be Mathematics and a language (English or Irish).

QQI

• Any QQI level 5 qualification is acceptable.

Mature Applicants

• Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

• International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application.

Course Modules

Year 1

• Critical Skills for Learning
• Business Accounting
• Digital Marketing Applications
• Graphic Design for Marketing
• Microeconomics for Digital Marketing
• Marketing in a Digital Age
• Business Mathematics
• Computer Applications
• Social Media Sales and Marketing

Year 2

• IT and Computer Applications
• Brand & Digital Campaign Management
• Introduction to Entrepreneurship
• Video & Special Effects
• Introduction to Analytics & SEO
• ECommerce
• Advanced Social Media Apps & Artificial Intelligence
• Marketing Management in a Digital Age
• Macroeconomics for Digital Marketing

Year 3

• Creative Content
• SEO and Web Usability
• Management Accounting for Digital
• Market Research and Analysis
• Advanced SEO and Web Usability
• Cyber Psychology & Behaviour
• Digital Marketing Strategy
• Paid Advertising
• Professional Development and Innovation

Career Opportunities

This qualification will furnish you with a wide and varied skillset meaning you will have the ability to work in enumerable in-house and agency positions where the demands for marketing with social media skills are apparent. Graduates from this degree have secured employment in many roles such as: Digital Marketing Assistant, Web Designer, Social Media Marketing, Digital Marketing Manager and SEO Consultant.

Further Study

Successful graduates of this programme are eligible to apply to the Level 8 in Digital Marketing at TUS. Graduates of the level 8 programme can progress to the MSc in Digital Marketing and Analytics at TUS.