Digital Marketing

Program Overview

Digital Marketing – BBus

Course Overview

Digital is transforming how we communicate with each other. Digital marketing has also become the most common strategic marketing tool for business today and we have designed a course that creates talented digital marketing professionals to work in this exciting and dynamic field. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you. Our much sought after graduates have found employment in digital marketing agencies and SMEs in the midlands and beyond.

On this degree, you can: Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real-life company’s digital marketing campaigns. Experience an internationalised campus with large numbers of European and Asian students undertaking degree programmes who bring a global focus to your learning experience. Enjoy lecturers’ extensive industry experience and the faculty’s extensive links with industry, commerce and the public sector. Undertake a semester or a year of your degree at one of TUS’s overseas partner universities. For example, TUS has business links with the Aix Marseille Université, Aix-en-Provence and the University of Graz, Austria.

We provide students with a set of transferable skills with a strong focus on practical skills , problem solving and case study work. We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods from: Lectures, Practical classes, Projects and case studies, Group work, Guest lectures, Examinations, Essays, Portfolio work, Integrated assessments

Entry Requirements

Leaving Certificate

• Grade 06 at ordinary level in five subjects in the Leaving Certificate examination. Two of these subjects must be Mathematics and a language (English or Irish).

QQI

• Any QQI level 5 qualification is acceptable.

Mature Applicants

• Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

• International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application.

Course Modules

Year 1

• Critical Skills for Learning
• Business Accounting
• Digital Marketing Applications
• Graphic Design for Marketing
• Microeconomics for Digital Marketing
• Marketing in a Digital Age
• Business Mathematics
• Computer Applications
• Social Media Sales and Marketing

Year 2

• IT and Computer Applications
• Brand & Digital Campaign Management
• Introduction to Entrepreneurship
• Video & Special Effects
• Introduction to Analytics & SEO
• ECommerce
• Advanced Social Media Apps & Artificial Intelligence
• Marketing Management in a Digital Age
• Macroeconomics for Digital Marketing

Year 3

• Creative Content
• SEO and Web Usability
• Management Accounting for Digital
• Market Research and Analysis
• Advanced SEO and Web Usability
• Cyber Psychology & Behaviour
• Digital Marketing Strategy
• Paid Advertising
• Professional Development and Innovation

Career Opportunities

This qualification will furnish you with a wide and varied skillset meaning you will have the ability to work in enumerable in-house and agency positions where the demands for marketing with social media skills are apparent. Graduates from this degree have secured employment in many roles such as: Digital Marketing Assistant, Web Designer, Social Media Marketing, Digital Marketing Manager and SEO Consultant.

Further Study

Successful graduates of this programme are eligible to apply to the Level 8 in Digital Marketing at TUS. Graduates of the level 8 programme can progress to the MSc in Digital Marketing and Analytics at TUS.

Program Outline

Digital Marketing – BBus Program Details:

Degree Overview:

This 3-year full-time undergraduate program at the Technological University of the Shannon (TUS) in Athlone is designed to equip students with the skills and knowledge needed to succeed in the dynamic field of digital marketing. The program aims to create talented digital marketing professionals who can work in both agencies and SMEs.

Objectives:

• Develop creative content for digital marketing campaigns.
• Explore cyberpsychology and its influence on human behavior in digital marketing.
• Gain a global perspective through interaction with international students.
• Benefit from lecturers' extensive industry experience and the faculty's strong connections with industry, commerce, and the public sector.
• Participate in a semester or a year of study at one of TUS's overseas partner universities (e.g., Aix Marseille Université, Aix-en-Provence, University of Graz, Austria).
• Develop transferable skills with a strong focus on practical skills, problem-solving, and case study work.

Outline:

Year 1:

• Critical Skills for Learning: This module focuses on developing essential learning skills for academic success.
• Business Accounting: Introduces fundamental accounting principles and their application in business.
• Digital Marketing Applications: Provides practical experience in applying digital marketing tools and techniques.
• Microeconomics for Digital Marketing: Explores microeconomic concepts relevant to digital marketing decision-making.
• Marketing in a Digital Age: Examines the evolution of marketing in the digital era and its impact on businesses.
• Business Mathematics: Develops mathematical skills essential for business analysis and decision-making.
• Computer Applications: Introduces fundamental computer skills and software applications relevant to digital marketing.
• Social Media Sales and Marketing: Explores the use of social media platforms for sales and marketing purposes.

Year 2:

• IT and Computer Applications: Builds upon Year 1's computer skills with advanced applications and technologies.
• Brand & Digital Campaign Management: Covers the development and execution of digital marketing campaigns for brands.
• Introduction to Entrepreneurship: Introduces the concepts and principles of entrepreneurship and starting a business.
• ECommerce: Examines the principles and practices of electronic commerce and online retailing.
• Advanced Social Media Apps & Artificial Intelligence: Explores advanced social media applications and the role of artificial intelligence in digital marketing.
• Marketing Management in a Digital Age: Covers the strategic management of marketing activities in a digital environment.
• Macroeconomics for Digital Marketing: Explores macroeconomic concepts relevant to digital marketing decision-making.

Year 3:

• Creative Content: Focuses on developing creative content for various digital marketing platforms.
• Management Accounting for Digital: Applies management accounting principles to digital marketing operations.
• Market Research and Analysis: Covers the methods and techniques for conducting market research in a digital context.
• Advanced SEO and Web Usability: Builds upon Year 2's SEO and web usability knowledge with advanced techniques.
• Cyber Psychology & Behaviour: Explores the psychological aspects of online behavior and its implications for digital marketing.
• Digital Marketing Strategy: Covers the development and implementation of comprehensive digital marketing strategies.
• Paid Advertising: Examines the principles and practices of paid advertising on various digital platforms.
• Professional Development and Innovation: Focuses on developing professional skills and exploring emerging trends in digital marketing.

Assessment:

The program utilizes a variety of assessment methods, including:

• Practical classes: Offer hands-on experience with digital marketing tools and techniques.
• Projects and case studies: Allow students to apply their knowledge to real-world scenarios.
• Group work: Encourages collaboration and teamwork skills.
• Guest lectures: Provide insights from industry professionals.
• Examinations: Assess students' understanding of theoretical concepts.
• Essays: Require students to critically analyze and synthesize information.
• Portfolio work: Demonstrates students' practical skills and creative abilities.
• Integrated assessments: Combine different assessment methods to evaluate students' overall understanding and abilities.

Teaching:

The program emphasizes a student-centered approach to learning, with a focus on practical skills and problem-solving. Teaching methods include:

• Lectures: Provide a structured framework for understanding key concepts.
• Practical classes: Offer hands-on experience with digital marketing tools and techniques.
• Projects and case studies: Allow students to apply their knowledge to real-world scenarios.
• Group work: Encourages collaboration and teamwork skills.
• Guest lectures: Provide insights from industry professionals.
• Individualized support: Provides guidance and assistance to students throughout their studies.

Careers:

Graduates of this program are well-prepared for a variety of careers in the digital marketing field, including:

• Digital Marketing Assistant: Supports the implementation of digital marketing campaigns.
• Web Designer: Creates and maintains websites for businesses.
• Social Media Marketing: Manages social media accounts and campaigns for businesses.
• Digital Marketing Manager: Oversees all aspects of a company's digital marketing strategy.
• SEO Consultant: Provides expert advice on search engine optimization techniques.

Other:

• The program emphasizes the importance of practical skills and problem-solving.
• The faculty has strong connections with industry, commerce, and the public sector.
• Students have the opportunity to study abroad at one of TUS's partner universities.
• The program provides a supportive learning environment that is both stimulating and academically challenging.