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Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Business Administration | Event Planning | Event Management
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview


Business Studies with Event Management – BBus

Course Overview

The events sector includes thousands of companies, contractors and freelancers that create, manage and support concerts, festivals, sports events, other cultural experiences, conferences, trade shows, marketing events, brand activations, product launches and exhibitions. It is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people.


Event management requires an eye for detail, effective teamwork and a thorough understanding of the many technical, logistical, and creative factors that make up successful events. Offering a balance of theoretical and practical learning that explores the latest trends and practices in event management, this course equips you with the practical skills to coordinate the interconnected aspects of the process from pre-event planning and design to post-event debriefing and evaluation, and to progress to leadership roles in the events sector. During your studies you will plan and stage real events thereby experiencing the kind of work you may pursue after graduation.


Business Studies with Event Management includes both the creative and business aspects of event management. During your studies, you are encouraged and facilitated to further develop your creativity and also acquire strong business know-how. By combining technical event management skills with business competencies, you can work and progress your career in a wide range of event-related settings.


There is a full semester of work placement and/or the option to study at one of our partner universities across Europe, as well as regular field trips and guest lectures.


The BBs in Business Studies with Event Management is very suited to students who have a keen interest in meeting people, organising events and working as a part of a team.


This course also offers students the opportunity to travel and work in many different parts of this growing industry namely in events within the sports, tourism entertainment and hospitality industries and in corporate business. Overall, it is ideal for anyone who has the responsibility for planning and organising events or those who wish to become involved in this activity.


On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS Athlone campus.


Entry Requirements

  • A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish. Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this course.
  • Any QQI-FET level 5 qualification is acceptable, but must contain a minimum of 3 distinctions.
  • Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
  • International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application.

Course Modules

Year 1 – Semester 1

  • Event Planning
  • Social & Leisure Events
  • Principles of Management & Marketing
  • Business Technology & Interactive Applications
  • Principles of Financial Accounting
  • Academic Writing

Year 1 – Semester 2

  • Event Operations
  • Delegate Management
  • Introduction to Food & Beverage Operations
  • Web Design & Implementation
  • Business Decision Making & Applications
  • Microeconomics for Business

Year 2 – Semester 1

  • Applied Event Planning
  • Event Design
  • Social Media & Mobile Applications
  • Human Resource Management Concepts
  • Legal Environment for Business
  • Macroeconomics for Business

Year 2 – Semester 2

  • Applied Event Operations
  • Event Production
  • Corporate Events
  • Marketing Communications Practice
  • Global Human Resource Management Practice
  • Personal Development

Year 3 – Semester 1

  • Event Project Management
  • Applied Law for the Tourism & Event Industry
  • Entrepreneurship and Business Planning
  • Integrated Marketing Communications

Year 3 – Semester 2

  • Work Placement/Study Abroad

Career Opportunities

Whether you dream of managing major sports events and music festivals or working in party planning and corporate launches, the events sector offers many exciting job and career development opportunities. You may pursue a career in areas such as event planning, management, marketing and communication, often working for large event organisers, travel companies, hospitality businesses or tourism organisations in the public, corporate and not-for-profit sectors in Ireland and abroad.


Further Study

On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS.


Program Outline


Business Studies with Event Management – BBus


Degree Overview:

The Business Studies with Event Management program is a three-year, full-time undergraduate degree offered at the Athlone campus of the Technological University of the Shannon (TUS). It is designed to equip students with the practical skills and knowledge necessary to succeed in the dynamic and growing events sector. The program emphasizes a balance of theoretical and practical learning, exploring the latest trends and practices in event management. Students will gain a comprehensive understanding of the many technical, logistical, and creative factors that contribute to successful events. The program also incorporates both the creative and business aspects of event management, encouraging students to develop their creativity while acquiring strong business know-how. This combination of skills prepares graduates for a wide range of event-related roles.


Outline:

The program is structured across three years, with two semesters per year. Each semester includes a variety of modules designed to provide a comprehensive understanding of event management.


Year 1:

  • Semester 1:
  • Event Planning
  • Social & Leisure Events
  • Principles of Management & Marketing
  • Business Technology & Interactive Applications
  • Principles of Financial Accounting
  • Academic Writing
  • Semester 2:
  • Event Operations
  • Delegate Management
  • Introduction to Food & Beverage Operations
  • Web Design & Implementation
  • Business Decision Making & Applications
  • Microeconomics for Business

Year 2:

  • Semester 1:
  • Applied Event Planning
  • Event Design
  • Social Media & Mobile Applications
  • Human Resource Management Concepts
  • Legal Environment for Business
  • Macroeconomics for Business
  • Semester 2:
  • Applied Event Operations
  • Event Production
  • Corporate Events
  • Marketing Communications Practice
  • Global Human Resource Management Practice
  • Personal Development

Year 3:

  • Semester 1:
  • Event Project Management
  • Applied Law for the Tourism & Event Industry
  • Entrepreneurship and Business Planning
  • Integrated Marketing Communications
  • Semester 2:

Teaching:

The program emphasizes a balance of theoretical and practical learning. Students will engage in a variety of teaching methods, including:

  • Lectures: Delivering theoretical knowledge and concepts.
  • Workshops: Providing hands-on experience and practical skills development.
  • Case studies: Analyzing real-world scenarios and applying theoretical knowledge.
  • Guest lectures: Bringing in industry professionals to share their expertise and insights.
  • Field trips: Visiting event venues and organizations to gain practical experience.

Careers:

Graduates of the Business Studies with Event Management program are well-prepared for a variety of careers in the events sector. Potential career paths include:

  • Event Planner: Coordinating all aspects of events, from planning and design to execution and evaluation.
  • Event Manager: Overseeing the overall management of events, including budget, logistics, and staffing.
  • Marketing and Communications Specialist: Developing and implementing marketing strategies for events.
  • Event Production Manager: Managing the technical aspects of events, such as lighting, sound, and staging.
  • Graduates may find employment in a variety of settings, including:
  • Large event organizers: Companies specializing in planning and managing large-scale events.
  • Travel companies: Offering event planning services as part of their travel packages.
  • Hospitality businesses: Providing event management services for conferences, weddings, and other events.
  • Tourism organizations: Promoting and managing events as part of their tourism offerings.

Other:

The program offers students the opportunity to travel and work in various parts of the growing events industry, including:

  • Sports events: Planning and managing sporting events, such as marathons, tournaments, and festivals.
  • Tourism entertainment: Organizing entertainment events for tourists, such as concerts, festivals, and cultural experiences.
  • Hospitality industries: Managing events in hotels, restaurants, and other hospitality venues.
  • Corporate business: Planning and executing corporate events, such as conferences, product launches, and team-building activities.
  • The program is well-suited for students who enjoy meeting people, organizing events, and working as part of a team. Upon successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honors degree in Business Studies with Event Management at TUS Athlone campus.
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About University
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Masters
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Foundation
Courses

Technological University of the Shannon (TUS)


Overview:

Technological University of the Shannon (TUS) is a multi-campus university in Ireland, offering a wide range of undergraduate and postgraduate programs across various disciplines. It is known for its focus on applied learning and innovation, fostering strong industry ties and providing excellent employment opportunities for its graduates.


Services Offered:

TUS provides a comprehensive range of services to its students, including:

    Admissions & Support:

    Admissions guidance, international student support, open days, student finance information, induction programs, and student support services.

    Campus Life:

    Accommodation options, career and employability services, chaplaincy and pastoral care, disability supports, learning support, student counselling, student health services, sports facilities, student union, clubs and societies.

    Faculty Areas:

    Business, Hospitality & Humanities, Engineering, Built Environment & Informatics, Sciences, Health & Technology, and Limerick School of Art & Design.

Student Life and Campus Experience:

TUS prioritizes a student-first approach, offering small class sizes and personalized attention. Students can expect a vibrant campus life with a range of clubs, societies, and sports activities. The university also provides comprehensive support services to ensure a positive and enriching student experience.


Key Reasons to Study There:

    Applied Learning & Innovation:

    TUS emphasizes practical skills and real-world application, preparing students for successful careers.

    Strong Industry Ties:

    The university has strong connections with industry partners, providing students with valuable internship and employment opportunities.

    Excellent Employment Opportunities:

    TUS graduates are highly sought after by employers, with a strong track record of successful career outcomes.

    Vibrant Campus Life:

    Students can enjoy a diverse and engaging campus experience with a range of clubs, societies, and sports activities.

    Comprehensive Support Services:

    TUS provides a wide range of support services to ensure students' academic and personal success.

Academic Programs:

TUS offers a wide range of academic programs, including:

    Undergraduate:

    Programs in various disciplines, including business, engineering, science, technology, art, and design.

    Postgraduate:

    Master's and PhD programs in specialized fields.

    Apprenticeships:

    Programs in various trades and technical fields.

    Flexible & Professional Learning:

    Programs designed for working professionals.

Other:

TUS is a QS 5 Star Rated University, recognized for its high-quality education and research. The university is also actively involved in research and development, with a focus on areas of national and global importance.

Total programs
410
Admission Requirements

Entry Requirements:

  • Leaving Certificate: A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish.
  • Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this course.
  • QQI: Any QQI-FET level 5 qualification is acceptable, but must contain a minimum of 3 distinctions.
  • Mature Applicants: Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
  • You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.
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