MSc (2 years Full-time) Management and Digital Business (with Advanced Practice)

Program Overview

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The Advanced Practice course at Liverpool John Moores University provides in-depth knowledge of digital technologies and their application in management. The two-year program includes a semester-long group consultancy project and covers contemporary management functions alongside digital business, preparing graduates for leadership roles in a rapidly changing globalized market. The AACSB-accredited Liverpool Business School offers innovative teaching methods and state-of-the-art facilities, ensuring industry-relevant skills and a competitive edge in the job market.

Program Outline

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Degree Overview:

This Advanced Practice course provides an in-depth knowledge of digital technologies and their application for leaders and managers working in organisations worldwide.

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Objectives:

• Grow your digital and general managerial knowledge and bring it up-to-date
• Emerging immersive VR learning business-related scenarios are embedded in the curriculum
• Study in a dynamic business school, located in the great city of Liverpool, with a strong scholarship culture with a team of reputable lecturers
• One year programme option

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Description:

Increasing globalisation, deregulation, faster innovation cycles, digital transformation and accelerating economic integration have made markets more dynamic, competitive and digital - and above all, more complex. Digital technology is now of significant importance to organisations and on this course we consider how it can be applied. On this course we cover mainstream management functions alongside digital business. All organisations seek to improve performance. Managers are using digital advances as well as improving their use of traditional technologies to change customer relationships, internal processes and value propositions. This two-year course has been expertly designed to place you at the forefront of contemporary business practice with a specific focus on the application of digital technologies. In the first year you will complete the taught (classroom) components of the course.

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Year 2: Advanced Practice - Consultancy Project

During the second year of the course, you and your fellow students will undertake a semester-long group consultancy project. Working on a business project brief provided by LJMU in collaboration with industry, the consultancy project enables you to apply the theoretical knowledge you have learnt and gain workplace experience at the same time. Students are placed into project groups and assigned an industry mentor to help them navigate the consultancy project and provide business and sector insight. You will gain highly sought-after management competencies making you more employable and more able to contribute to organisational success. This is of critical importance as contemporary organisations require digitally competent managers who are able to exploit the new technologies to attain goals. AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,500 organizations, from more than 90 countries globally.

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Teaching:

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Study hours

• Year 1: Contact hours for lectures, seminars and workshops total 12 hours per week in each of the two taught semesters, scheduled over two or three days maximum and between the hours of 9.00am and 6.00pm.
• Year 2: In the second year of study you will spend a semester working on a business consultancy project with the second semester working on your dissertation.
A combination of workshops and tutorials will support progress throughout the consultancy project and dissertation module.

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Teaching methods:

You will take part in innovative learning activities including operational and strategic business simulations and case studies developed by the team in collaboration with local companies. You will learn about topics such as pitching, business analytics, user centred design principles and social media marketing.

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Applied learning:

The business consultancy project that you will undertake in the second year of study will enable you to gain practical skills and work with students from your course as a team of consultants. You will apply the theoretical knowledge you have gained by undertaking a project for a business, enabling you to gain real workplace skills. You will undertake group tutorials and study in our dedicated Management Development Suite, based in a listed building in Liverpool’s historic Georgian Quarter.

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Course tutors:

• Dr Philip Kelly: Programme Leader
• Dr Amanda Mason: Lecturer/Senior Lecturer
• Dr Moustafa Haj Youssef: Senior Lecturer

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School facilities:

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, and a café. It is only a short walk from LJMU's Aldham Robarts Library, which contains all the resources you will require for your studies, and is open seven days a week. Liverpool Business School also has a dedicated Management Development Suite, based in a listed building in the historic Georgian Quarter of Liverpool and a short walk from the Redmonds Building. The building has recently undergone £1.2 million investment to provide a professional learning space.

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Careers:

On graduation you will be well positioned to undertake management roles in various countries, in areas including: business operations, digital marketing, project and consultancy work, analysis, digital media and strategy. The work-based experience you will gain on the course will also enhance your CV.

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Other:

• The course really enhances employability by enabling students to learn and use management skills, at the same time as gaining a Masters qualification.
• The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.
Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.

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| Home year 1 | Home year 2 | International year 1 | International year 2 | |:-----------:|:-----------:|:-----------:|:-----------:| | £9,200 | £2,815 | £17,750 | £3,830 |