Program Overview

Digital Marketing and Analytics (Postgraduate Diploma, L9, 60 ECTS)

Course Overview

The graduate diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

Entry Requirements

• A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
• A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
• Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.
• International students must evidence a proficiency in English language (IELTS 6.0).

Course Content

Semester 1

• Digital Marketing Strategy
  • The aim of this module is to equip learners with the appropriate knowledge and skills required, in order to develop a comprehensive digital marketing strategy in today’s business environment.
• Digital Technology and E-Commerce
  • The aim of this module is for learners to critically evaluate the relevant combination of digital channels to engage with a consumer throughout their relationship with a brand.

Semester 2

• Social Media Law and Regulation
  • This module aims to equip the learner with knowledge and understanding of the key principles and legal regulations in the area of social media, data protection and trademarks online.
• Social Media Marketing, Digital Advertising and Artificial Intelligence
  • This practical module explores contemporary issues in digital marketing communications and the management of social media and digital advertising activities.

Semester 3

• Organic and Paid Search Strategies
  • This module will provide the learner with the knowledge, competencies and skills to understand, develop and implement search marketing activity in an organisation.
• Digital Marketing Analytics and Visualisation
  • Students will learn how to use data to drive their marketing activity and measure the effectiveness of their website, including how to set appropriate KPI’s for digital channels in order to measure effectiveness.

More Information

Application Process

• Applications for this programme must be made online via the Springboard Application Management System.

Delivery

• Modules are to be delivered over one year in an online learning format.
• Student Induction will take place on the evening of Wednesday 3rd September 2025.
• Classes will commence on week commencing 8th September 2025.
• Timetable Details: Wednesdays 7pm – 9pm, commencing Wednesday 10th September 2025.

Number of Weeks

• This course runs from September to June and is broken down into 3 semesters. Each semester runs for 12 weeks. The total number of study weeks is 36.

Number of Days/Evenings per week

• Online recorded lectures for the modules in each semester will be provided to students at the start of each teaching week. Students will then partake in a live online tutorial class from 7pm – 9pm each Wednesday throughout the semester.

Proposed Delivery Schedule is Subject to Change.

What will the time commitment be?

• Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college.

Assessment

• Continuous assessment (100% online). No end of semester exams.

Qualification

• Postgraduate Diploma in Science in Digital Marketing & Analytics (Special Purpose Award, Level 9, 60 ECTS)

Fees

• €8,500* This programme is Springboard+ funded in 2025. Successful applicants in employment will qualify for 90% Springboard+ funding & will be liable for the balance of the 10% fee of €850. Successful applicants on a qualifying DSP payment will qualify for 100% funding.

Application Deadline

• Limited Places

Places are allocated on a first come first served basis, prioritizing unemployed and returning applicants.

The programme will be closed once the maximum number of applicants is reached.

Final cut off for applications, if spaces are still available, will be Friday 18th July 2025.

Programmes run subject to viable numbers.