Program Overview

Digital Marketing – HDip

Course Overview

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

Entry Requirements

• An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification.
• Priority of entry will be given to applicants with a higher classification of award.

Special Case Registrations

Prospective participants who do not meet the entry requirements for the programme, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Business and Humanities Faculty Office for consideration.

Course Modules

Year 1 – Semester 1

• Contemporary Marketing (5 credits)
  • The aim of this module is to provide the learner with a practitioner level understanding of the theories and application of marketing in contemporary business environments.
• International Marketing Strategies (5 credits)
  • The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to equip them with a sound knowledge-base of marketing planning in the international and global arenas.
• Sales Processes (5 credits)
  • The aim of this module is to introduce learners to the key principles of personal selling and the dynamics of the sales process through theory and practice.
• Social Media Marketing (5 credits)
  • Students of this module will be introduced to the social media landscape and the key concepts of social media marketing.
• Strategic Management Concepts (5 credits)
  • Strategic Management Concepts examines the theory and practice of strategic management within an organisational context, providing an understanding of the main elements and implications of strategy.
• Website Design (5 credits)
  • The aim of this module is to provide learners with the knowledge required to create an effective website for a business.

Year 1 – Semester 2

• Analytics for Strategy (5 credits)
  • Students will learn how to analyse data to drive an online strategy and maximise performance.
• Brand Management (5 credits)
  • The aim of this module is to provide the learner with a practitioner level understanding of the theories and application of branding in 21st century business.
• Global Business Management (5 credits)
  • The aim of this module in Global Business will help you assess opportunities, manage risk, and create and capture value for the organization.
• Mobile & Local Marketing (5 credits)
  • Students of this module will learn about the role and importance of mobile marketing as one of the leading disruptive technologies of our time.
• Strategic Management Practice (5 credits)
  • Strategic Management Practice examines theory and practice of strategic management in an organisational context.
• Strategic Sales Management (5 credits)
  • Strategic Sales Management is an important key to success.

Career Opportunities

On successful completion of this programme, you will be able to:

• Devise Search Engine Optimisation strategies and Pay per Click Campaigns
• Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing communications activities
• Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online
• Evaluate progress across key digital platforms using various consumer insight and data analytics tools

Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

Further Study

On completion of this programme, graduates will also be able to apply for Level 9 qualifications in the field of business including TUS’s own Master of Business in Strategic Management & Marketing.