Program Overview

Business Studies with Event Management – BBS (Hons)

Course Overview

The BBs (Hons) in Business Studies with Event Management includes both the creative and business aspects of event management. During your studies, you are encouraged and facilitated to further develop your creativity and also acquire strong business know-how. By combining technical event management skills with business competencies, you can work and progress your career in a wide range of event-related settings. There is a full semester of work placement and/or the option to study at one of our partner universities across Europe, as well as regular field trips and guest lectures.

Course Details

• CAO Points: 251
• Location: Athlone
• Years: 4
• Course Code: US942
• Level: 8
• Course Type: Undergraduate
• Study Mode: Full Time
• Department: Hospitality, Tourism & Leisure

Entry Requirements

• Leaving Certificate: A minimum of 2 H5 and 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.
• QQI: Any QQI-FET level 5 qualification is acceptable, but must contain a minimum of 3 distinctions.
• Mature Applicants: Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
• International Applicants: International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process.

Course Modules

Year 1 – Semester 1

• Event Planning
• Social & Leisure Events
• Principles of Management & Marketing
• Business Technology & Interactive Applications
• Principles of Financial Accounting
• Academic Writing

Year 1 – Semester 2

• Event Operations
• Delegate Management
• Delegate Management
• Introduction to Food & Beverage Operations
• Web Design & Implementation
• Business Decision Making & Applications
• Microeconomics for Business

Year 2 – Semester 1

• Applied Event Planning
• Event Design
• Social Media & Mobile Applications
• Human Resource Management Concepts
• Legal Environment for Business
• Macroeconomics for Business

Year 2 – Semester 2

• Applied Event Operations
• Event Production
• Corporate Events
• Marketing Communications Practice
• Global Human Resource Management Practice
• Personal Development

Year 3 – Semester 1

• Event Project Management
• Applied Law for the Tourism & Event Industry
• Entrepreneurship and Business Planning
• Integrated Marketing Communications

Year 3 – Semester 2

• Work Placement/Study Abroad

Year 4 – Semester 1

• Sustainable Festivals & Events
• Strategic Management Concepts
• Strategic Marketing
• Financial Analysis
• Research Methods
• Research Thesis (in both semesters)

Year 4 – Semester 2

• Event Safety & Crowd Dynamics
• Brand Management
• Financial Management
• Strategic Management Practice

Career Opportunities

Whether you dream of managing major sports events and music festivals or working in party planning and corporate launches, the events sector offers many exciting job and career development opportunities. You may pursue a career in areas such as event planning, management, marketing and communication, often working for large event organisers, travel companies, hospitality businesses or tourism organisations in the public, corporate and not-for-profit sectors in Ireland and abroad.

Further Study

Successful graduates of this programme are eligible for Level 9 and 10 postgraduate programmes within TUS or elsewhere.