Business Studies with Event Management
Program Overview
Business Studies with Event Management – BBS (Hons)
Course Overview
The BBs (Hons) in Business Studies with Event Management includes both the creative and business aspects of event management. During your studies, you are encouraged and facilitated to further develop your creativity and also acquire strong business know-how. By combining technical event management skills with business competencies, you can work and progress your career in a wide range of event-related settings. There is a full semester of work placement and/or the option to study at one of our partner universities across Europe, as well as regular field trips and guest lectures.
Course Details
- CAO Points: 251
- Location: Athlone
- Years: 4
- Course Code: US942
- Level: 8
- Course Type: Undergraduate
- Study Mode: Full Time
- Department: Hospitality, Tourism & Leisure
Entry Requirements
- Leaving Certificate: A minimum of 2 H5 and 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.
- QQI: Any QQI-FET level 5 qualification is acceptable, but must contain a minimum of 3 distinctions.
- Mature Applicants: Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
- International Applicants: International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process.
Course Modules
Year 1 – Semester 1
- Event Planning
- Social & Leisure Events
- Principles of Management & Marketing
- Business Technology & Interactive Applications
- Principles of Financial Accounting
- Academic Writing
Year 1 – Semester 2
- Event Operations
- Delegate Management
- Delegate Management
- Introduction to Food & Beverage Operations
- Web Design & Implementation
- Business Decision Making & Applications
- Microeconomics for Business
Year 2 – Semester 1
- Applied Event Planning
- Event Design
- Social Media & Mobile Applications
- Human Resource Management Concepts
- Legal Environment for Business
- Macroeconomics for Business
Year 2 – Semester 2
- Applied Event Operations
- Event Production
- Corporate Events
- Marketing Communications Practice
- Global Human Resource Management Practice
- Personal Development
Year 3 – Semester 1
- Event Project Management
- Applied Law for the Tourism & Event Industry
- Entrepreneurship and Business Planning
- Integrated Marketing Communications
Year 3 – Semester 2
- Work Placement/Study Abroad
Year 4 – Semester 1
- Sustainable Festivals & Events
- Strategic Management Concepts
- Strategic Marketing
- Financial Analysis
- Research Methods
- Research Thesis (in both semesters)
Year 4 – Semester 2
- Event Safety & Crowd Dynamics
- Brand Management
- Financial Management
- Strategic Management Practice
Career Opportunities
Whether you dream of managing major sports events and music festivals or working in party planning and corporate launches, the events sector offers many exciting job and career development opportunities. You may pursue a career in areas such as event planning, management, marketing and communication, often working for large event organisers, travel companies, hospitality businesses or tourism organisations in the public, corporate and not-for-profit sectors in Ireland and abroad.
Further Study
Successful graduates of this programme are eligible for Level 9 and 10 postgraduate programmes within TUS or elsewhere.
Program Outline
Degree Overview:
The BBus (Hons) in Business Studies with Event Management is a four-year, full-time undergraduate program offered at the Athlone campus of the Technological University of the Shannon (TUS). This program combines the creative and business aspects of event management, encouraging students to develop their creativity while acquiring strong business know-how. The program aims to equip students with the practical skills needed to coordinate all aspects of event management, from pre-event planning and design to post-event debriefing and evaluation. Students will gain a thorough understanding of the technical, logistical, and creative factors that contribute to successful events. The program includes a full semester of work placement or the option to study at one of TUS's partner universities across Europe. Students will also benefit from regular field trips and guest lectures.
Outline:
The program is structured over four years, with two semesters per year. Each semester consists of several modules, covering a wide range of topics related to event management and business.
Year 1:
- Semester 1:
- Event Planning
- Social & Leisure Events
- Principles of Management & Marketing
- Business Technology & Interactive Applications
- Principles of Financial Accounting
- Academic Writing
- Semester 2:
- Event Operations
- Delegate Management
- Introduction to Food & Beverage Operations
- Web Design & Implementation
- Business Decision Making & Applications
- Microeconomics for Business
Year 2:
- Semester 1:
- Applied Event Planning
- Event Design
- Social Media & Mobile Applications
- Human Resource Management Concepts
- Legal Environment for Business
- Macroeconomics for Business
- Semester 2:
- Applied Event Operations
- Event Production
- Corporate Events
- Marketing Communications Practice
- Global Human Resource Management Practice
- Personal Development
Year 3:
- Semester 1:
- Event Project Management
- Applied Law for the Tourism & Event Industry
- Entrepreneurship and Business Planning
- Integrated Marketing Communications
- Semester 2:
- Work Placement/Study Abroad
Year 4:
- Semester 1:
- Sustainable Festivals & Events
- Strategic Management Concepts
- Strategic Marketing
- Financial Analysis
- Research Methods
- Research Thesis (in both semesters)
- Semester 2:
- Event Safety & Crowd Dynamics
- Brand Management
- Financial Management
Teaching:
The program emphasizes a balance of theoretical and practical learning, exploring the latest trends and practices in event management. Students will have the opportunity to plan and stage real events, gaining practical experience in the field.
Careers:
Graduates of this program are well-prepared for a variety of careers in the events sector, including:
- Event planning
- Event management
- Marketing and communication
- Event production They can work for large event organizers, travel companies, hospitality businesses, or tourism organizations in the public, corporate, and not-for-profit sectors in Ireland and abroad.
Other:
The events sector is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people.
Other:
The events sector is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people.
Technological University of the Shannon (TUS)
Overview:
Technological University of the Shannon (TUS) is a multi-campus university in Ireland, offering a wide range of undergraduate and postgraduate programs across various disciplines. It is known for its focus on applied learning and innovation, fostering strong industry ties and providing excellent employment opportunities for its graduates.
Services Offered:
TUS provides a comprehensive range of services to its students, including:
Admissions & Support:
Admissions guidance, international student support, open days, student finance information, induction programs, and student support services.Campus Life:
Accommodation options, career and employability services, chaplaincy and pastoral care, disability supports, learning support, student counselling, student health services, sports facilities, student union, clubs and societies.Faculty Areas:
Business, Hospitality & Humanities, Engineering, Built Environment & Informatics, Sciences, Health & Technology, and Limerick School of Art & Design.Student Life and Campus Experience:
TUS prioritizes a student-first approach, offering small class sizes and personalized attention. Students can expect a vibrant campus life with a range of clubs, societies, and sports activities. The university also provides comprehensive support services to ensure a positive and enriching student experience.
Key Reasons to Study There:
Applied Learning & Innovation:
TUS emphasizes practical skills and real-world application, preparing students for successful careers.Strong Industry Ties:
The university has strong connections with industry partners, providing students with valuable internship and employment opportunities.Excellent Employment Opportunities:
TUS graduates are highly sought after by employers, with a strong track record of successful career outcomes.Vibrant Campus Life:
Students can enjoy a diverse and engaging campus experience with a range of clubs, societies, and sports activities.Comprehensive Support Services:
TUS provides a wide range of support services to ensure students' academic and personal success.Academic Programs:
TUS offers a wide range of academic programs, including:
Undergraduate:
Programs in various disciplines, including business, engineering, science, technology, art, and design.Postgraduate:
Master's and PhD programs in specialized fields.Apprenticeships:
Programs in various trades and technical fields.Flexible & Professional Learning:
Programs designed for working professionals.Other:
TUS is a QS 5 Star Rated University, recognized for its high-quality education and research. The university is also actively involved in research and development, with a focus on areas of national and global importance.
Entry Requirements:
- Leaving Certificate: A minimum of 2 H5 and 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish. Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this course.
- QQI: Any QQI-FET level 5 qualification is acceptable, but must contain a minimum of 3 distinctions.
- Mature Applicants: Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.
