Program Overview

Business Studies with Sports Management – BA (Hons)

Course Overview

The interesting blend of both sports and business modules provides graduates with the skills, knowledge and competencies to work in either sport or business management, maximising employment opportunities. Students particularly enjoy the practical activities, learning through doing, which are central to the learning experience on this course. Develop your network of contacts through our professional links with various Sports Partnerships, the GAA, Camogie Association, FAI, Treaty United, Munster Rugby, Thomond Park Stadium and Sport Ireland. Take the opportunity to travel during your placement while working or studying in Ireland or overseas. Play sport and make new friends. Whatever your ambitions in sport, Business Studies with Sports Management in TUS can help you achieve them.

This course has been designed for people with a passion for sport who would like to work in an exciting, dynamic and global industry. Learn about working with athletes and training for performance and health. Develop your leadership skills and gain an understanding of governance and sports development, marketing, sponsorship, finance, law, running events, economics, public relations and human resource management. The course will suit anyone with a passionate interest in sport and a flair for business and management. You don’t need to be an elite athlete; you just need a positive attitude, a willingness to work hard and the determination to succeed.

Entry Requirements

• Leaving Certificate: A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.
• Mature Applicants: Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
• International Applicants: International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application.

Course Modules

Year 1 – Semester 1

• Anatomy & Physiology For Sport (5 credits)
• Introduction To Coaching (5 credits)
• Learning Skills & IT (5 credits)
• Management Principles (5 credits)
• Sports & Clubs Accounts (5 credits)
• Strength & Conditioning for Health & Fitness (5 credits)

Year 1 – Semester 2

• Marketing Principles (5 credits)
• Media Communications & Personal Development (5 credits)
• Movement Analysis (5 credits)
• Nutrition (5 credits)
• Principles of Financial Accounting (5 credits)
• Sports Administration & Governance (5 credits)

Year 2 – Semester 1

• Business Technology & Interactive Applications (5 credits)
• Decision Making Techniques (5 credits)
• Fundamentals of Business Law (5 credits)
• Fundamentals of Sports Events (5 credits)
• Leadership Psychology (5 credits)
• Microeconomics for Sport (5 credits)

Year 2 – Semester 2

• Macroeconomics for Sport (5 credits)
• Multi Sports Experience (5 credits)
• Planning & Control Techniques (5 credits)
• Practical Sports Events (5 credits)
• Sport & Society (5 credits)
• Web Design & Implementation For Sport (5 credits)

Year 3 – Semester 1

• Coaching Technologies (5 credits)
• Community Health & Wellbeing (5 credits)
• Marketing Communications (5 credits)
• Quantitative Analysis (5 credits)
• Sports Facilities Management (5 credits)
• Strategic Public Relations (5 credits)

Year 3 – Semester 2

• Work Placement/ Study Abroad (30 credits)

Year 4 – Semester 1

• Entrepreneurship Business Plan (15 credits)
• Final Year Research Project (15 credits)
• Exercise for Special Populations (5 credits)
• Financial Management (5 credits)
• People Management Concepts & Practice (5 credits)
• Strategic Analysis (5 credits)
• Strategic Marketing for Sports (5 credits)

Year 4 – Semester 2

• Essentials of Organisational Behaviour (5 credits)
• Financial Analysis (5 credits)
• Strategic Management Practice (5 credits)
• Workplace Health & Wellbeing (5 credits)

Career Opportunities

Graduates can expect to find work in a broad range of areas. Many continue in postgraduate education while others go on to find employment with national and multinational companies, national governing bodies, local sports partnerships, event management companies, professional clubs, sports agencies, accounting firms, insurance, financial institutions, consultancy firms, HRM roles, marketing roles, sales and business teaching.

Further Study

Successful graduates of this programme are eligible for Level 9 and 10 postgraduate programmes within TUS or elsewhere.