CPD Video Content Production

Program Overview

This program equips students with professional video production techniques and various creative video production practices. By producing short films, working in teams, and completing an individual challenge, students develop a portfolio and showreel while gaining expertise in storytelling, editing, and film theories. The flexible teaching methods include asynchronous lectures, workshops, group/individual tutorials, and industry guest presentations, preparing students for careers in digital content creation.

Program Outline

Degree Overview:

This course is designed for individuals already working in or seeking to work in digital content creation. The program aims to equip students with a range of creative video production practices and professional video production techniques. Upon completion, students will be able to explain a creative concept to an expert panel.

Outline:

• Course Content:
• Development of skills in video production, animation, motion graphic practice, and creative production.
• Understanding of how organizations adopt digital video content.
• Production of four to five short films (30 seconds to 2 minutes) exploring different skills and techniques.
• Work in different teams and roles for each brief, creating an individual portfolio and showreel.
• Course content may include:
• Professional video production skills, cinematography (lighting, sound, shot types, framing, etc.)
• Storytelling techniques and narrative theories
• Editing using industry-standard software (project setup, interface, organization of video documents, creating and editing visual elements, publishing digital media)
• Film analysis
• Film theories and practices (audience and reception theories, target audiences, and platforms)
• Interpersonal skills
• Presentation skills
• Teaching and Learning:
• Watching, analyzing, and discussing various film and video styles and genres.
• Designing and formulating responses to briefs in small teams.
• Asynchronous lectures and demonstrations exploring different aspects of video production.
• Practical sessions and workshops for developing and practicing techniques.
• Group and individual tutorials for formative feedback from peers and lecturers.
• Analysis of professional video content and application of skills to individual video productions.
• Presentation of work to an industry panel.

Assessment:

• Assessment Tasks:
• A series of short films (created in groups) used to create a showreel.

Teaching:

• Teaching Methods:
• Asynchronous lectures and demonstrations
• Practical sessions and workshops
• Group and individual tutorials
• Industry guest presentations
• Film analysis and discussion

Other:

• Course Under Review: The course content is currently under review.
• CPD Award: Certificate of Professional Development in Content Creation, Graphics, and Visualization.