Program Overview

BSc (Hons) Business with Media Communications

Why study this course with LJMU?

• Approved by the Chartered Institute of Public Relations (CIPR)
• Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus
• Sessions and guest lectures delivered by media comms and PR practitioners
• 91% of students surveyed said the teaching staff on our business courses were good at explaining things (National Student Survey 2024)
• Study abroad opportunities in China, the USA and across Europe following your second year of study
• This programme is also available as a Top-Up Level 6 entry degree
• Shortlisted for the Times Higher Education Awards 2024 Business School of the Year

About your course

The CIPR-accredited BSc (Hons) Business with Media Communications at Liverpool John Moores University is the ideal preparation for a successful career in public relations and offers exciting placement opportunities.

The Business with Media Communications degree will prepare you for a career in a public relations role within corporate communications, internal communications, event management or areas relating to online public relations, such as search engine optimisation and social media strategy development.

The teaching team are PR practitioners who deliver sessions and invite guest lectures from industry so you have the opportunity to learn about real issues and to make the link between theory and practice.

This programme is part of the 'Business with' suite, which allows students to transfer to a different specialism, such Finance, International Business Management or Digital Marketing, at the end of their first year of study.

Another advantage of this degree is the optional sandwich year in which you spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two as well as developing your personal skills and enhancing your CV.

Students who complete the placement year in the School's more established degrees tend to experience a significant improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China. Students on this programme are able to spend a semester in their second year at a partner university abroad as part of their studies. Students can also choose to spend an additional year of study at one of our partner universities between the second and third years. All study abroad opportunities are in English. There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides places on language skills courses.

Course modules

What you will study on this degree

• Further guidance on modules
  • Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.
  • Where changes to modules are necessary these will be communicated as appropriate.

Year 1

• Core modules
  • Academic Skills and Digital Literacy (20 credits)
  • Foundation of Marketing (20 credits)
  • Economics (20 credits)
  • Accounting and Finance (20 credits)
  • Global Business Management (20 credits)
  • Media Communications (20 credits)

Year 2

• Core modules
  • Media Production Management (20 credits)
  • Business Research (10 credits)
  • Business Analytics (20 credits)
  • Media Event Management (20 credits)
  • Writing for Audiences (20 credits)
  • Employability Skills (20 credits)

Year 3

• Core modules
  • Sustainable Futures (20 credits)
  • Strategic Management (20 credits)
  • Business Consultancy (20 credits)
  • Integrated Marketing Communications (20 credits)
  • Issues in Crisis Management (10 credits)
  • Corporate Communications (10 credits)
  • Digital Communication Management (20 credits)

Professional accreditation

This Chartered Institute of Public Relations accredited degree gives you an appreciation of traditional business functions which work closely with aspects of media communication functions in organisations such as marketing, combined with the study of the tactics, tools and strategies of PR and communication management.

Your Learning Experience

• Teaching Support Assessment
• Excellent facilities and learning resources
• We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
• The course is delivered via lectures and seminars combined with online learning, placements, workshops, action learning sets, social media and problem-based learning. This combination of teaching methods provides a varied and fulfilling learning experience and increases your chances of achieving higher grades.

Career paths

As a Business with Media Communications graduate you will enjoy varied career opportunities both in the UK and overseas.

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.

You could find yourself working in a wide variety of PR settings, from PR departments in large multi-national organisations, to PR agencies, search engine optimisation companies and specialised event management companies. Some of our students have graduated with the confidence and ideas to set up their own successful businesses.

Tuition fees and funding

• Home: £9,535
• International: £17,750
• Placement year: £1,905 (Home), £3,830 (International)

Entry requirements

• Grades/points required: BBC - ABB (112 - 128)
• GCSEs and equivalents: Grade 4 or grade C or above in English Language and Mathematics/Numeracy
• A levels: BBC-ABB
• BTECs: Extended Diploma: DMM-DDM
• Access awards: Acceptable on its own and combined with other qualifications
• International Baccalaureate: Acceptable on its own and combined with other qualifications
• OCR Cambridge Technical: Extended Diploma: DMM-DDM
• Irish awards: Acceptable on its own and combined with other qualifications
• Additional requirements: Interview required

International requirements

• IELTS: 6.0 overall with no component below 5.5, taken within two years of the course start date
• Other international requirements: International applications will be considered in line with UK qualifications. Holders of the BSc Business Administration awarded by CBS Cyprus, will be considered for entry into level 5 of the programme.