Program Overview

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BA (Hons) International Tourism Management

Why study this course with LJMU?

LJMU ranked 3rd university in the UK for hospitality, leisure, recreation and tourism degrees (The Times UK University Rankings 2025) Degree informed by wide ranging links with public, private and voluntary organisations A practical and applied curriculum with industry guest speakers and field trips Exciting year long work placement opportunities - Read student Campbell's blog about his salaried placement year in the USA Year-long and semester-long study abroad opportunities in international partner universities This programme is also available as a Top-Up Level 6 entry degree 93% of students surveyed said academic support on our tourism, transport and travel courses was good or very good (NSS 2024) Shortlisted for the Times Higher Education Awards 2024 Business School of the Year

About your course

Recognised by the Tourism Management Institute (TMI) the BA (Hons) International Tourism Management programme at Liverpool John Moores University offers excellent career prospects and exciting opportunities

Tourism is a global phenomenon, estimated to be worth around 5.5 trillion to the world economy, and almost 127 billion to the economy of the United Kingdom. Locally, tourism is worth 4.1 billion per annum to the Liverpool City Region, employing over 50,000 people. Liverpool is a hugely popular tourism destination with its unique mixture of heritage and modernity and ambitious growth plans are in place, including the re-emergence of Liverpool as a cruise ship terminal. The fast-growing tourism industry offers a range of career opportunities in various tourism-related sectors such as creative arts, heritage, tourism planning, hospitality, leisure, marketing and events.

By studying tourism at LJMU you will be engaged in a student-centred, internationally focused course that is underpinned by current research. Our tourism team consists of staff who are both experienced teachers and established researchers, combining their diverse cultural backgrounds with considerable international experience. The programme covers a diverse range of tourism-related subjects such as culture, heritage, society, management, leadership, marketing, responsible tourism and sustainability, providing you with practical skills as well as intellectual knowledge to enable you to work in this dynamic and ever expanding industry.

Practical experience is an integral part of your studies and field trips are a regular part of your programme. Recent trips outside Liverpool include York, Amsterdam and Nice. In addition, visiting guest lecturers and industry professionals regularly provide an 'insider's view' of the sector on campus.

You will have the opportunity to complete an optional year-long sandwich placement (after your second year) which will help you gain practical professional experience either in the UK or overseas. We are currently working with several organisations that offer students the opportunity to spend their placement year in the hospitality industry overseas, including the USA.

International Tourism Management Top-Up

This one year, full time, top-up degree is ideal for students who are completing/already hold a relevant HND, relevant Foundation degree, or Diploma and want to top up their qualification and boost employment prospects by gaining an honours degree. The Top-Up programme joins the Level 6 (3rd year) students on the International Tourism Management degree.

In addition to the University's standard entry requirements, you should have one of the following: a Foundation Degree with 60% or above in a relevant subject or a relevant HND with overall Merit (240 credits).

Course modules

What you will study on this degree

This course is currently undergoing its scheduled programme review, which may impact the advertised modules. Programme review is a standard part of the University’s approach to quality assurance and enhancement, enabling us to ensure that our courses remain up to date and maintain their high standard and relevancy.

Once the review is completed, this course website page will be updated to reflect any approved changes to the advertised course. These approved changes will also be communicated to those who apply for the course to ensure they wish to proceed with their application.

Further guidance on modules

Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Year 1

• Introduction to International Tourism (20 credits)
• Academic Skills and Digital Literacy (20 credits)
• Introduction to Management and Leadership (20 credits)
• Tourism and Place (20 credits)
• Destination Liverpool (20 credits)
• Marketing for Tourism and Events (20 credits)

Year 2

• Employability Skills (20 credits)
• Tourism, Culture and Society (20 credits)
• Investigating Tourism (10 credits)
• Practical Digital Marketing Skills (20 credits)
• Responsible Tourism and Sustainability (20 credits)
• Engage Liverpool (20 credits)

Optional modules

• Visitor Attraction Management (10 credits)
• Modern Language for Business (10 credits)
• Sandwich Year - Sport, Events and Tourism (120 credits)
• Study Year Abroad - Sport, Events and Tourism (120 credits)
• Study Semester Abroad - Sport, Events and Tourism (60 credits)

Year 3

• Dissertation (40 credits)
• Tourism and Heritage (20 credits)
• Strategic Management (20 credits)
• International Tourism Development (20 credits)

Optional modules

• Entrepreneurship and Innovation (20 credits)
• Business Consultancy (20 credits)

Professional accreditation

This course is recognised by the Tourism Management Institute (TMI). TMI is the professional body for destination management practitioners, with members drawn from all levels of the private and public sectors: national, regional, sub regional and local. TMI seeks to support professional development within the sector, for potential entrants as well as existing practitioners.

Assessment and recognition by TMI means that students can be confident the course will provide them with knowledge, understanding, skills and experience which will fully prepare them for a career in tourism destination management.

Your Learning Experience

Teaching Support Assessment

Excellent facilities and learning resources

We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

Learning is via a varied combination of activities including lectures, online activities, seminars, workshops and small-group tutorials.

Work-related Learning

Practical experience is an extremely important element of your studies. The sandwich placement year option will provide you with invaluable experience of working in the tourism sector, and will be a chance to put what you have learnt in the first two years of your degree into practice.

Thanks to links with local organisations in the private, public and voluntary sectors we can offer you a range of placements in tourism and related sectors.

Dedicated personal tutor, plus study skills support

Academic and personal support is available during your course, and for this reason you will be allocated a personal tutor with whom you can discuss course-related issues, work on a personal development plan and set your own targets. You will have scheduled one-to-one meetings with your tutor, but they can be approached at any time should you need additional support.

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

We use a wide range of assessment methods. These vary according to the module, but they could include: project work and presentations (group or individual), portfolios, essays, blogs and practical reports.

Feedback is given for each assessment and also during learning activities. This may be face to face, in written form or electronically, and is always timely so that you are quickly able to identify your strengths as well as areas where you may need to put in more work.

Career paths

Tourism is big business and you can expect to enjoy varied career opportunities both in the UK and overseas after graduating with a BA (Hons) degree in International Tourism Management.

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.

Graduates of this course are well placed to work within specific aspects of tourism such as tourism marketing or management in a wide range of tourism or leisure organisations both in Liverpool and further afield. The fast-growing tourism sector offers a range of career opportunities in sectors such as creative arts, heritage, tourism planning, hospitality, leisure, marketing and events.

Student Futures - Careers, Employability and Enterprise Service

A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.

Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website.

Tuition fees and funding

Home

• Full-time per year: £9,535
• Placement year: £1,905

International

• Full-time per year: £17,750
• Placement year: £3,830

Entry requirements

Please choose your qualifications below to view requirements

• Grades/points required from qualifications: BBC-ABB (112-128)

Work out how many UCAS points your qualifications are worth by visiting the UCAS Tariff Calculator.

GCSEs and equivalents

• Grade 4 or grade C or above in English Language and Mathematics/Numeracy.

GCSE Equivalences accepted:

• Key Skills Level 2 in English/Maths
• NVQ Level 2 Functional skills in Maths and English Writing and or Reading
• Skills for Life Level 2 in Numeracy/English
• Higher Diploma in Maths/English
• Northern Ireland Essential Skills Level 2 in Communication or Application of Number
• Wales Essential Skills Level 2 in Communication or Application of Number

A levels

• BBC-ABB
• Minimum Number of A Levels: 2
• Maximum AS UCAS Points: 20

BTECs

• Extended Diploma: DMM-DDM

Access awards

• Acceptable on its own and combined with other qualifications.
• Pass overall with a minimum of 112 points

International Baccalaureate

• Acceptable on its own and combined with other qualifications.

OCR Cambridge Technical

• Extended Diploma: DMM-DDM

Irish awards

• Acceptable on its own and combined with other qualifications.

T levels

• Acceptable on its own and combined with other qualifications.
• You need to obtain the required UCAS points from a related subject area.

International requirements

• IELTS: 6.0 overall with no component below 5.5, taken within two years of the course start date.

How to apply

Securing your place at LJMU

UCAS is the official application route for our full-time undergraduate courses. Further information on the UCAS application process can be found here

We are looking for applicants who are considering a successful future career within the tourism and/or leisure industry. Potential students should be able to demonstrate experience, enthusiasm, commitment and motivation related to tourism and/or leisure.

In addition, applicants must be able to manage and organise their own time in order to complete coursework, attend lectures punctually and complete appropriate work placements.

Students will be expected to work both independently and in groups for various pieces of work, and evidence of occasions when applicants have worked in groups (academically or otherwise) would be useful when considering your application form.