Certificate in Business-To-Business Selling

Program Overview

The Business-to-Business Selling certificate enhances knowledge and skills in managing business customer relationships, professional selling, and sales management. Through three courses, the program prepares individuals for career advancement in selling, sales management, and business-to-business marketing, enabling them to effectively address customer needs and foster long-term business relationships.

Program Outline

Degree Overview:

The Business-to-Business Selling certificate provides an opportunity to develop significant knowledge and experience in addressing business customers’ needs and building long-term mutually beneficial relationships. This certificate may provide career advancement opportunities within selling, sales management, and business-to-business marketing.

Outline:

The program consists of 3 courses:

• MKT 330 Business Customer Relationships: 3 credits
• MKT 362 Professional Selling: 3 credits
• MKT 363 Sales Management: 3 credits