Program Overview

Certificate in Marketing Communication and Branding

The Marketing Communication and Branding certificate is designed to train students in effectively communicating with customers across a variety of channels and in developing effective branding strategies. Students completing this certificate could pursue employment at an ad agency or an agency specializing in branding, digital marketing, or sales promotion. Students gain knowledge, skills, and experiences for employment as a marketing communications or digital marketing specialist.

Learning Objectives

This certificate provides students with an in-depth understanding of the concepts, issues, terminology, and methodologies related to the discipline and practice of branding and marketing communication design.

Program Details

Effective Summer 2016

Additional coursework may be required due to prerequisites.

Course List

• Course List Code: MKT 315
  • Title: Marketing Communication Design
  • Credits: 3
• Course List Code: MKT 320
  • Title: Integrated Marketing Communications
  • Credits: 3
• Course List Code: MKT 370
  • Title: Digital Marketing
  • Credits: 3
• Program Total Credits: 9

Overview

The certificate program is designed to equip students with the necessary skills and knowledge to excel in marketing communication and branding roles. The program focuses on providing students with a comprehensive understanding of marketing communication design, integrated marketing communications, and digital marketing. Upon completion of the program, students can pursue various career opportunities in advertising, branding, digital marketing, and sales promotion.