Program Overview
The MA Future Media program equips students with the skills and knowledge to succeed in the digital marketing and advertising industry. The program combines agency practice with industry insights and academic methods, providing a comprehensive learning experience. Students will plan campaigns, develop brand promotions, and create content with leading industry professionals. Graduates have secured positions with companies such as Essence Global, BBC Creative, and KANTAR.
Program Outline
Degree Overview:
The MA Future Media program is a postgraduate program designed to equip students with the skills and knowledge necessary to succeed in the evolving digital marketing and advertising industry. The program combines agency practice with industry insights and academic methods, providing a comprehensive learning experience.
Objectives:
The program aims to:
- Help students find their future and exploit future developments in the digital marketing and advertising industry.
- Equip students with a digital media skill-set that aligns with evolving trends and emerging technologies.
- Provide a proven pathway to success in the digital marketing and advertising industry.
Description:
The MA Future Media program offers a unique blend of practical experience and theoretical knowledge. Students will:
- Plan digital marketing and advertising campaigns with digital agencies.
- Develop brand and product promotions with clients.
- Create mobile, social, and virtual content with leading industry professionals.
- Build new user journeys with emerging technologies and state-of-the-art resources.
- Tackle challenging briefs in diverse teams with industry partners.
- Develop proficiency in broad, strategic, and creative roles.
Teaching:
- Faculty: The program is taught by professional academics with decades of proven experience and award-winning track records in digital marketing communications and advertising.
- Teaching Methods: The program utilizes a tutorial group structure to provide students with the best possible learning experience.
- Unique Approaches:
- Industry Partnerships: The program collaborates with top advertising and marketing agencies, who provide mentorship on projects and potential industry opportunities.
- Real-World Briefs: All assignments are rooted in real-world briefs, allowing students to learn from professional practitioners.
- Final Major Project: The final three-month project focuses on student-led professional development, allowing them to showcase their expertise and talent.
Careers:
- Potential Career Paths:
- Account Manager
- Brand Strategist
- Creative Producer
- Content Curator
- Marketing Campaign Development
- Opportunities: Graduates have secured positions with companies such as Essence Global, BBC Creative, and KANTAR.
- Outcomes: The program aims to equip students with the skills and knowledge necessary to succeed in the competitive job market.
Other:
- Student Satisfaction: 100% of students are satisfied with the course (PTES 2022).
- Industry Recognition: The program is recognized by the industry as a provider of "T-skilled" workers, meaning graduates are proficient across disciplines and have specialist expertise within them.
- Global Perspective: The program embraces diversity and encourages students to leverage their cultural backgrounds in their work.
- Facilities: The program is housed in the state-of-the-art Parkside Building, which offers extensive studio and workshop space, cutting-edge equipment, and digital and analogue photographic facilities.
- Forward 2020 Conference: The inaugural Forward 2020 conference provided students with the opportunity to hear from and network with leaders in the digital marketing industry.
| Category | Fees | Currency | |---|---|---| | UK students | £10,500 | in 2024/25 | | UK students | £11,550 | in 2024/25 | | International students | £17,710 | in 2024/25 | | International students | £19,485 | in 2024/25 |
Birmingham City University
Overview:
Birmingham City University (BCU) is a large and diverse university located in the heart of Birmingham, England. It boasts over 31,000 students from over 100 countries, emphasizing practice-based learning.
Services Offered:
BCU offers a wide range of services to its students, including:
Accommodation:
Seven halls of residence with various on-campus and inner-city living options.Financial Support:
Scholarships and financial aid programs to help students fund their education.Career Services:
Support for graduate employment, self-employment, volunteering, mentoring, and graduate events and training.Learning Support:
Resources and assistance for students with learning difficulties.Library Services:
Access to the university library for alumni and students.Student Union (BCUSU):
A student-led organization providing representation, activities, and support.Student Life and Campus Experience:
BCU offers a vibrant student life with numerous opportunities to explore:
Life in Birmingham:
The university provides information and resources for students to navigate life in the city.Campus Facilities:
Access to industry-standard facilities, innovative learning spaces, and social spots.Virtual Tours:
Immersive 360-degree tours of the campuses to experience student life virtually.BCU Boost:
A financial support package designed to simplify student life, including travel incentives, financial management tips, and discounts.Key Reasons to Study There:
Practice-based Learning:
BCU focuses on practical skills development and real-world application of knowledge.International Opportunities:
The university offers international study opportunities and a diverse student body.Employability Focus:
BCU emphasizes career readiness and provides resources to help students find employment.Gold for Student Experience:
BCU has received the highest possible rating for student experience in the Teaching Excellence Framework (TEF).Academic Programs:
BCU offers a wide range of academic programs across various faculties:
