inline-defaultCreated with Sketch.

This website uses cookies to ensure you get the best experience on our website.

Students
Tuition Fee
EUR 19,300
Start Date
Medium of studying
Duration
18 months
Program Facts
Program Details
Degree
Masters
Major
Digital Marketing | International Business
Area of study
Business and Administration
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 19,300
About Program

Program Overview


This dual degree program in International Business and Global Operations Management, taught at Henley Business School and POLIMI Graduate School of Management, equips students with the knowledge and skills to navigate the challenges and opportunities of digital transformation in the global economy. Combining interdisciplinary perspectives, it offers a holistic understanding of the international business environment and prepares students for leadership roles in multinational firms. With a focus on strategic choices, digital technologies, and cross-cultural agility, graduates are well-suited to drive innovation and competitiveness in an increasingly digitalized world.

Program Outline


Degree Overview:

This Masters programme is a masters-level, dual degree programme in partnership with POLIMI Graduate School of Management. Students who successfully complete this programme will be awarded the Masters of Science (MSc) from the University of Reading and the Master di l livello from the POLIMI Graduate School of Management. This Masters programme will equip you with knowledge and skills to investigate, identify, and implement the strategic choices multinational firms need to make to compete in an increasingly digitalised global economy. This programme is an interdisciplinary programme that offers a unique opportunity to learn two different but interrelated fields in business, international business and global operation management in the context of digital transformation. In this programme, you will take a holistic view of the international business environment in the digital era, regarding the challenges and opportunities of internationalisation and how digital technologies can help firms to face these challenges.


Outline:


Semester 1

Studied at Henley Business School


Compulsory modules

  • International Strategic Management
  • The Evolution of Multinational Enterprises
  • Students can choose optional modules to the value of 20 credits.

Optional modules

  • Managing People and Organisations
  • Advances in Entrepreneurial Theory and Practice
  • Strategic Marketing
  • International Business and the World Economy

Semester 2

Studied at POLIMI Graduate School of Management


Compulsory modules

  • Digital Technologies for Internationalization and Global Competitiveness (Milan)
  • Digital Export and International Distribution (Milan)
  • Cross-cultural and Digital Agility (Milan)
  • Students can choose three out of the five optional modules.

Optional modules

  • Customer discovery and validation: Lean startup and Agile (Milan)
  • Fintech in Banking (Milan)
  • Digital Innovation in Supply Chain (Milan)
  • Smart Manufacturing 4.0 (Milan)
  • Product Strategy & omnichannel customer experience (Milan)

Semester 3

Studied at either Henley Business School or POLIMI Graduate School of Management


Compulsory modules

  • Advanced Project

Assessment:

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.


Teaching:

Henley has a strong reputation for the practical application of business ideas and concepts. We are underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders. This is a thread that is woven through all of our Masters programmes. Our Masters programmes feature a mix of core and optional modules, tailoring your degree towards your needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This provides you with the opportunity to discuss and explore the material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings then have the opportunity to challenge those that have created it. You will also explore real-world issues, tackle current business challenges, and interact with guest lectures and speakers from industry.

SHOW MORE
About University
PhD
Masters
Bachelors
Diploma
Foundation
Courses

University of Reading


Overview:

The University of Reading is a public research university located in Reading, Berkshire, England. It is known for its strong academic reputation and its commitment to providing a high-quality student experience.


Academic Programs:

The University of Reading offers a wide range of undergraduate and postgraduate programs across various subject areas, including:

    Arts and Humanities:

    Ancient History, Archaeology, Art, Classics, Creative Writing, Drama, English Language and Applied Linguistics, English Literature, Film and Television, History, Languages and Cultures, Linguistics, Museum Studies, Philosophy, Theatre & Performance, War and Peace Studies.

    Science and Engineering:

    Agriculture, Architecture, Biochemistry, Biological Sciences, Biomedical Engineering, Biomedical Sciences, Bioveterinary Sciences, Chemistry, Climate Science, Computer Science, Ecology, Engineering, Mathematics, Medical Sciences, Meteorology and Climate, Microbiology, Nutrition, Pharmacology, Pharmacy, Zoology.

    Business and Social Sciences:

    Accounting, Business and Management, Consumer Behaviour and Marketing, Economics, Education, Finance, Healthcare, International Development, International Relations, Law, Marketing, Politics and International Relations, Psychology, Public Policy, Real Estate and Planning, Social Policy, Strategic Studies, Teaching.

Other:

The University of Reading has a strong research focus and is ranked among the top universities in the world for its research output. It also has a strong commitment to sustainability and has been recognized for its efforts in this area.

Total programs
463
Average ranking globally
#331
Average ranking in the country
#31
Admission Requirements

Entry Requirements:

  • A good second-class honours degree (2:1 preferred) or the equivalent from an Internationally recognised University’
  • Any discipline

Language Proficiency Requirements:

  • IELTS 6.5 with no component below 6.0 in any sub-skills
Location
How can I help you today?