BSc Consumer Behaviour and Marketing with Placement Year

Program Overview

This BSc Consumer Behaviour and Marketing degree explores how consumers think and act, providing a foundation in marketing, business, and applied psychology. It offers a professional placement year, industry insights from guest speakers, and project options aligned with real-world organizations or research passions. The program is recognized by the Chartered Institute of Marketing, offering exemptions towards professional qualifications.

Program Outline

Degree Overview:

This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy. It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. The University of Reading is ranked 13th in the UK for Marketing (Complete University Guide, 2022). While you study, you will have the opportunity to gain insights from outside speakers from industry. In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about.

Outline:

Year 1

• Consumer Psychology
• Global Sustainability: Challenges and Prospects
• The Economic Environment
• Research and Professional Skills for Business and Marketing
• The Fundamentals of Management and Marketing

Year 2

• Applied Marketing and Management
• Consumer Attitudes and Behaviour
• Digital Marketing
• Research Methods and Data Analysis

Year 3

• Professional Placement Year

Year 4

• Marketing Strategy

Careers:

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors. Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile and digital communications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Other:

• This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.
• If you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you.

New UK/Republic of Ireland students: £9,250 New international students: £22,350