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Students
Tuition Fee
Start Date
Medium of studying
Duration
54 months
Program Facts
Program Details
Degree
Bachelors
Major
Advertising | Marketing
Area of study
Business and Administration
Course Language
English
About Program

Program Overview


This unique double degree program combines science with marketing and media, providing a comprehensive foundation in both disciplines. Students gain a strong understanding of natural sciences, specializing in areas like environmental science or computer science, while also developing practical skills in marketing, advertising, and digital media. Graduates are well-prepared for careers in fields requiring both scientific and business knowledge, such as marketing, science communication, and biotechnology.

Program Outline


Degree Overview:

The Bachelor of Science and Bachelor of Marketing and Media is a unique double degree program that combines the study of science with marketing and media. This program is designed for students who are interested in pursuing careers in fields that require a strong understanding of both science and business. The Bachelor of Science component of the program provides students with a strong foundation in the natural sciences, including biology, chemistry, physics, and mathematics. Students will also have the opportunity to specialize in a particular area of science, such as environmental science, biotechnology, or computer science. The Bachelor of Marketing and Media component of the program provides students with a comprehensive understanding of marketing and media theory and practice. Students will learn about the principles of marketing, advertising, public relations, and digital media. They will also develop practical skills in media production, such as video editing, photography, and web design.


Outline:

The Bachelor of Science and Bachelor of Marketing and Media is a four-year, full-time program. The program is divided into two parts: the Bachelor of Science component and the Bachelor of Marketing and Media component. The Bachelor of Science component of the program consists of 120 credit points of coursework. Students will take courses in the following areas:

  • Biology
  • Chemistry
  • Physics
  • Mathematics
  • Statistics
  • Computer science
  • Students will also choose a specialization in one of the following areas:
  • Environmental science
  • Biotechnology
  • Computer science
  • The Bachelor of Marketing and Media component of the program consists of 120 credit points of coursework. Students will take courses in the following areas:
  • Marketing
  • Advertising
  • Public relations
  • Digital media
  • Media production
  • Students will also complete a capstone project in their final year.

Assessment:

Students in the Bachelor of Science and Bachelor of Marketing and Media program will be assessed through a variety of methods, including:

  • Exams
  • Quizzes
  • Essays
  • Presentations
  • Projects
  • Portfolios
  • The assessment criteria will vary depending on the course and the assessment method.

Teaching:

The Bachelor of Science and Bachelor of Marketing and Media program is taught by a team of experienced faculty members who are experts in their fields. The program is taught using a variety of teaching methods, including:

  • Lectures
  • Tutorials
  • Workshops
  • Labs
  • Field trips
  • The program also incorporates a number of unique approaches to teaching, such as:
  • Problem-based learning
  • Team-based learning
  • Experiential learning

Careers:

Graduates of the Bachelor of Science and Bachelor of Marketing and Media program will be prepared for a wide range of careers in fields such as:

  • Marketing
  • Advertising
  • Public relations
  • Digital media
  • Science communication
  • Environmental science
  • Biotechnology
  • Computer science
  • Graduates will also be well-prepared for further study in graduate school.

Other:

The Bachelor of Science and Bachelor of Marketing and Media program is a highly competitive program. Admission to the program is based on a student's academic record, extracurricular activities, and personal statement. The program is offered at Macquarie University in Sydney, Australia. Macquarie University is a world-renowned university that is known for its research and teaching excellence.

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Macquarie University


Overview:

Macquarie University is a public research university located in Sydney, Australia. It is known for its strong focus on research and its commitment to providing students with industry-relevant skills. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.


Services Offered:

Macquarie University provides a comprehensive range of services to its students, including:

    Library:

    Access to a vast collection of resources, including books, journals, databases, and online learning materials.

    Campus Security:

    Ensuring the safety and security of students and staff on campus.

    Student Life and Support:

    Offering various support services, such as academic advising, career counseling, and mental health resources.

    Sports, Fitness, and Clubs:

    Providing opportunities for students to engage in sports, fitness activities, and extracurricular clubs.

    Cafes, Bars, and Restaurants:

    Offering a variety of dining options on campus.

Student Life and Campus Experience:

Macquarie University offers a vibrant and diverse campus experience. Students can expect:

    Collaborative Campus Environment:

    Opportunities to connect with peers, academics, and employers.

    World-Leading Facilities:

    Access to state-of-the-art facilities that enhance the learning experience.

    Active Student Life:

    A wide range of clubs, societies, and events to participate in.

Key Reasons to Study There:

    Industry-Responsive Degrees:

    Programs designed to equip students with in-demand skills for the workforce.

    Strong Employability Outcomes:

    Ranked highly in Australia for employment outcomes.

    World-Class Research:

    Recognized for its research excellence, with several subjects ranked in the top 100 globally.

    Collaborative Campus Environment:

    Fosters a supportive and engaging learning environment.

    Strong Industry Partnerships:

    Over 300 industry partners on campus and within the innovation precinct.

Academic Programs:

Macquarie University offers a wide range of academic programs across its faculties, including:

    Faculty of Arts:

    Education, History, Archaeology, Indigenous Studies, Law, Media, Communications, Creative Arts, Language, Literature, Philosophy, Security Studies, and Criminology.

    Macquarie Business School:

    Accounting, Actuarial Studies, Business Analytics, Applied Finance, Economics, Management, and Marketing.

    Faculty of Medicine, Health and Human Sciences:

    Various programs in medicine, health, and human sciences.

    Faculty of Science and Engineering:

    Computing, Engineering, Mathematical and Physical Sciences, Natural Sciences, Applied BioSciences, and Australian Astronomical Optics.

Other:

Total programs
607
Average ranking globally
#200
Average ranking in the country
#12
Location
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