Master of Business Analytics and Master of Marketing
Program Overview
The Master of Business Analytics and Master of Marketing program equips students with the knowledge and skills to apply business analytics tools and techniques in the dynamic business landscape. Through a combination of core and elective courses, students gain expertise in data management, statistical modeling, marketing management, and digital marketing. The program prepares graduates for careers as business analysts, data analysts, marketing managers, and other roles in the fields of business analytics and marketing.
Program Outline
Degree Overview:
The Master of Business Analytics and Master of Marketing is a comprehensive and flexible program that focuses on the practical application of business analytics tools and techniques. The program is designed to provide students with the knowledge and skills necessary to succeed in the rapidly changing world of business.
Objectives:
- To develop students' knowledge of computer programming, databases, applied statistics, and machine learning techniques applied to big data.
- To help students recognize the importance of ethical reasoning in the solution of analytics-related problems.
- To teach students how to collaborate effectively with diverse teams to achieve a range of purposes in varied contexts.
- To provide students with the knowledge, skills, and professional attributes needed to advance their careers in marketing.
Outline:
The program consists of a total of 12 courses, including 6 core courses and 6 elective courses. The core courses provide students with a foundation in the fundamentals of business analytics and marketing. The elective courses allow students to tailor their program to their specific interests and career goals.
Core Courses:
- Business Analytics Fundamentals
- Data Management and Visualization
- Statistical Modeling and Machine Learning
- Marketing Management
- Consumer Behavior
- Digital Marketing
Elective Courses:
Students can choose from a wide range of elective courses, including:
- Advanced Business Analytics
- Big Data Analytics
- Data Mining
- Marketing Research
- Social Media Marketing
- Digital Marketing Strategy
Assessment:
Students are assessed through a variety of methods, including:
- Assignments
- Quizzes
- Exams
- Projects
- Presentations
Teaching:
The program is taught by a team of experienced faculty members who are experts in their fields. The faculty use a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Case studies
- Simulations
Careers:
Graduates of the program are prepared for a variety of careers in business analytics and marketing. Some of the most common career paths include:
- Business Analyst
- Data Analyst
- Marketing Manager
- Digital Marketing Specialist
- Social Media Manager
Other:
- The program is accredited by the Australian Computer Society.
- Students have the opportunity to complete an internship elective and work with world-leading organizations in the neighboring Macquarie Park Innovation District.
- The program is offered full-time and part-time.
Macquarie University
Overview:
Macquarie University is a public research university located in Sydney, Australia. It is known for its strong focus on research and its commitment to providing students with industry-relevant skills. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.
Services Offered:
Macquarie University provides a comprehensive range of services to its students, including:
Library:
Access to a vast collection of resources, including books, journals, databases, and online learning materials.Campus Security:
Ensuring the safety and security of students and staff on campus.Student Life and Support:
Offering various support services, such as academic advising, career counseling, and mental health resources.Sports, Fitness, and Clubs:
Providing opportunities for students to engage in sports, fitness activities, and extracurricular clubs.Cafes, Bars, and Restaurants:
Offering a variety of dining options on campus.Student Life and Campus Experience:
Macquarie University offers a vibrant and diverse campus experience. Students can expect:
Collaborative Campus Environment:
Opportunities to connect with peers, academics, and employers.World-Leading Facilities:
Access to state-of-the-art facilities that enhance the learning experience.Active Student Life:
A wide range of clubs, societies, and events to participate in.Key Reasons to Study There:
Industry-Responsive Degrees:
Programs designed to equip students with in-demand skills for the workforce.Strong Employability Outcomes:
Ranked highly in Australia for employment outcomes.World-Class Research:
Recognized for its research excellence, with several subjects ranked in the top 100 globally.Collaborative Campus Environment:
Fosters a supportive and engaging learning environment.Strong Industry Partnerships:
Over 300 industry partners on campus and within the innovation precinct.Academic Programs:
Macquarie University offers a wide range of academic programs across its faculties, including:
