Program Overview

The Bachelor of Commerce with a major in Marketing Insights and Analytics from Macquarie Business School equips students with the skills to analyze market data, anticipate consumer needs, and develop data-driven marketing strategies. Graduates are prepared for careers as Marketing Managers, Market Research Analysts, and other roles in the marketing and analytics industries. The program offers state-of-the-art facilities, professional experiences, and the opportunity to double major for enhanced employability.