Program Overview
The Bachelor of Commerce with a major in Marketing Insights and Analytics from Macquarie Business School equips students with the skills to analyze market data, anticipate consumer needs, and develop data-driven marketing strategies. Graduates are prepared for careers as Marketing Managers, Market Research Analysts, and other roles in the marketing and analytics industries. The program offers state-of-the-art facilities, professional experiences, and the opportunity to double major for enhanced employability.
Program Outline
Degree Overview:
Overview:
The Bachelor of Commerce with a major in Marketing Insights and Analytics equips students with the skills to help organizations gain valuable insights from market research.
- Study in state-of-the-art facilities
- Undertake professional experiences with leading industry partners
- Double your skills and employability prospects by undertaking a double major
Program Description:
The Marketing Insights and Analytics major provides students with a comprehensive understanding of the principles and practices of marketing research and analytics. Students will learn how to collect, analyze, and interpret data to gain insights into consumer behavior and market trends.
Careers:
Career Outcomes:
- Marketing Manager
- Market Research Analyst
- Business Analyst
- Data Analyst
- Consumer Insights Manager
Other:
- The program is offered by Macquarie Business School, which is ranked in the top 1% of universities worldwide by the QS World University Rankings.
- The program is designed to provide students with the skills and knowledge they need to succeed in the rapidly evolving field of marketing analytics.
- Graduates of the program will be well-prepared for careers in a variety of industries, including marketing, advertising, consulting, and market research.
