Program Overview

The Bachelor of Marketing and Media at Macquarie University combines marketing strategy, brand management, and digital production to prepare students for careers in the dynamic fields of marketing and media. The program offers a strong foundation in marketing and media theories, practical skills in media technologies, and a range of electives for tailoring studies to individual interests and career goals. Graduates are well-equipped for careers in marketing, media, public relations, advertising, event management, and digital marketing.