Program Overview

Digital Marketing Strategy

Course Summary

This course is part of the Westminster Executive Summer School. It provides a comprehensive approach to digital marketing strategies and campaigns, emphasizing SEO, Social Media Marketing, Analytics, AI, and Google GA4 Analytics. The course aims to equip students with the knowledge to develop and implement effective digital marketing strategies and plans.

Who is this course for?

• Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills
• Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising
• Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication
• Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice
• Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business

Tutor Information

• Meral Crifasi
• Dr Felicity Hardley
• Agata Mazurkiewicz

Course Structure

Day 1

• Overview and review of concepts and fundamentals of Digital Marketing
• Content marketing strategies and metrics for evaluating effectiveness

Day 2

• Website Optimisation: Use effective website optimisation techniques to enhance your website's performance and user experience
• Content Marketing: Drive engagement and build brand authority through strategic content marketing that resonates with your target audience
• SEO: Improve your search engine rankings and increase organic traffic with advanced SEO strategies and best practices

Day 3

• Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
• Digital Marketing Strategy

Day 4

• Delivering the digital customer experience
• Online and social media advertising

Day 5

• Marketing Communication (Marcom) using digital media
• Evaluation and improvement of digital channel performance

Discounts and Offers

• Bundle: Book two courses across both sessions of the Westminster Executive Summer School for a 10% discount on the combined price.
• Groups: If you are booking as a group or institution, please contact us before you book as you may be able to benefit from our 15% group or corporate discounts.
• Returning short course delegates: We offer a 10% discount to returning short course delegates.
• UoW undergraduate/postgraduate students, alumni and colleagues: We also offer a 20% discount to our undergraduate and postgraduate students, alumni, and colleagues.

Deadline for Course Bookings

The booking deadline is 16 June 2025.

Accreditation

Digital Marketing Strategy is accredited by both the CMI and CPD. You will also receive a digital certificate from the University once you have successfully completed the course.

Learning Outcomes

By the end of the course, you will be able to:

• Think critically about the digital marketing environment, share your opinions in a structured way and come up with new ideas or approaches to move forward.
• Work in complex situations and choose the best tools and techniques to help with decision making.
• Analyse confusing or incomplete information, recognise what’s important and assess whether data has been collected appropriately.
• Suggest different ways to solve problems and explain the likely advantages and risks of the proposal.

Course Details

• Title: Digital Marketing Strategy
• Time: 09:30 - 17:00
• Mode of delivery: On Campus
• Price: £1695

Location

This course is taught at our Marylebone Campus in Central London, within easy walking distance of Regent's Park and Marylebone High Street.