Program Overview

This Digital Media, Public Relations and Advertising BA Honours program prepares students for careers in the digital media industry, emphasizing content creation, storytelling, and research skills. It offers a range of modules, from core media concepts to specialized topics in digital marketing, PR, and advertising. Students benefit from industry connections, work-based learning opportunities, and access to internationally renowned research academics. The program is accredited by the Public Relations Consultants Association (PRCA).