Program Overview
The Marketing Management Technology program provides a comprehensive online foundation in marketing, sales, customer service, and entry-level management skills. Graduates are prepared for careers as sales representatives, customer service representatives, retail managers, promotions coordinators, and other marketing-related roles. Successful candidates possess creativity, motivation, strong communication skills, and the ability to interact effectively with various stakeholders.
Program Outline
Degree Overview:
Marketing Management Technology is a 100-percent online program. It is a broad foundational study of the skills required in retail and sales management, customer relations, product promotion and entry-level marketing. Topics include marketing, retail management, team-building, consumer behavior, promotion and small business marketing.
Careers:
You may pursue many different careers. Some of your opportunities for employment include the following:
- sales representative
- customer service representative
- marketing canvasser
- entry-level retail manager
- promotions coordinator
Other:
To be successful in marketing management technology, you should be creative, highly motivated, customer-oriented, flexible and decisive. The ability to communicate persuasively, both orally and in writing, with managers, staff and the public is vital. Must be able to effectively interact with internal supervisors and hourly employees as well as external vendors and clients.
