Program Overview

The MSc in Marketing at UCD Smurfit School equips graduates with the skills and knowledge necessary to excel in marketing and brand management. The program combines core marketing theory with practical application, preparing students for real-world challenges. Graduates are highly sought after by employers in Ireland and abroad, and pursue careers in a variety of marketing roles. The program enhances critical thinking, analytical skills, creativity, and innovation, making graduates well-suited for success in the dynamic and competitive marketing landscape.