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Students
Tuition Fee
GBP 16,868
Start Date
Medium of studying
Duration
30 months
Program Facts
Program Details
Degree
Masters
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 16,868
About Program

Program Overview


The Digital Marketing MSc, PGDip, and PGCert program from the University of Liverpool's acclaimed Management School equips professionals with the essential knowledge and skills for successful digital marketing management. Through a comprehensive curriculum that integrates traditional marketing theory with cutting-edge digital practices, students gain expertise in key areas such as digital communications, social media marketing, and brand creation. The program prepares graduates for diverse career paths in the digital marketing sector, including leadership roles and general management positions. Delivered online, it offers flexible learning and the opportunity to connect with professionals worldwide.

Program Outline


Degree Overview:

This program, the Digital Marketing MSc | PGDip | PGCert – Online Course, is designed to equip students with the knowledge and skills to become successful digital marketing managers. It explores the key aspects of the digital marketing environment and its influence on marketing strategy. The program considers how digital marketing integrates with traditional marketing theories and practices, and examines future trends in the field. The program is developed by leading academics in the University of Liverpool's AACSB, AMBA, and EQUIS accredited Management School. It combines essential digital marketing elements such as consumer behavior, digital communications, social media marketing, and brand creation and management with core business skills. These skills are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics, and corporate social responsibility.


Outline:

The program consists of the following modules:

  • Digital Marketing Strategy and Practice (15 credits): This module covers the fundamentals of digital marketing strategy and practice, including SEO, PPC, content marketing, and social media marketing.
  • Becoming a Leader (15 credits): This module focuses on developing leadership skills, including communication, teamwork, and decision-making.
  • Ethical and Sustainable Business Practice (15 credits): This module explores ethical and sustainable business practices in the context of digital marketing.
  • Consumer Behaviour (15 credits): This module examines consumer behavior in the digital age, including online purchasing patterns and social media influence.
  • Digital Communications and Social Media Marketing (15 credits): This module explores the use of digital communications and social media for marketing purposes.
  • Brand Creation and Management (15 credits): This module covers the principles of brand creation and management in the digital environment.
  • Research Methods (15 credits): This module introduces students to research methods relevant to digital marketing.

Careers:

Graduates of this program will be equipped with the knowledge, skills, awareness, and confidence to be highly effective managers and digital marketing professionals. They will be able to influence organizational strategy and practice. Potential career paths include:

  • Developing an existing marketing career
  • Moving into a role within the digital marketing sector
  • Working within a general management position

Other:

The University of Liverpool has been offering online programs since 2000 and is recognized as one of Europe's leading providers of wholly online postgraduate degrees. All programs are designed for online delivery, and the state-of-the-art learning platform encourages collaboration with fellow professionals from around the world.

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