Students
Tuition Fee
GBP 1,695
Start Date
Medium of studying
On campus
Duration
5 days
Details
Program Details
Degree
Courses
Major
Digital Marketing | Data Analytics
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 1,695
Intakes
Program start dateApplication deadline
2025-06-30-
2025-07-07-
About Program

Program Overview


Westminster Executive Summer School

Course Summary

Studying at Westminster Executive Summer School is an inspirational, empowering experience that will enable you to step out of your comfort zone, learn advanced skills, and boost your career prospects.


Westminster Business School

Whether you are an executive wanting to develop your business skills or an employer looking to upskill your team, our professionally-focused courses will help you succeed.


The University of Westminster was founded 80 years ago with the vision of enabling people from all backgrounds to improve their skills and career prospects. Today we are one of the largest and most experienced providers of business education in London with over 6,500 students and – with over 140 nationalities represented – one of the most diverse.


We lead the way in terms of research impact, scoring 2nd out of 108 Business and Management submissions in the latest Research Excellence Framework (REF 2021). Informed by this research, our teaching is practical, relevant, and future-focused, empowering professionals from all over the world to tackle the challenges they face in business today.


What is Included in the Fee?

Site Visits

As part of your course, you will get the opportunity to visit a UK business linked to the topics you are studying. These include visits to:


  • Wimbledon Tennis Club tour and museum
  • Queen Elizabeth Olympic Park
  • Tottenham Hotspur Football Club stadium tour
  • 8 Bishops Gate (an iconic 51-storey multi-use building in the City of London)
  • UK Parliament (House of Commons, House of Lords, and Westminster Hall) guided tour

Networking Dinner

Meeting and interacting with fellow executives and building your own international network of professionals is a very valuable part of your Summer School experience. With this in mind, we host a networking dinner during the course. Due to take place at a prestigious London venue (such as the House of Commons or the Shard in the City of London, and including a guest speaker from the business world), this dinner will give course delegates the chance to engage informally outside of the classroom.


Discounts and Offers

Bundle

Book two courses across both sessions of the Westminster Executive Summer School for a 10% discount on the combined price.


Groups

If you are booking as a group or institution, please note that you may be able to benefit from our 15% group or corporate discounts.


Returning Short Course Delegates

We offer a 10% discount to returning short course delegates.


UoW Undergraduate/Postgraduate Students, Alumni, and Colleagues

We also offer a 20% discount to our undergraduate and postgraduate students, alumni, and colleagues.


Booking Deadline

The booking deadline is 16 June 2025.


Course Structure

You can choose to book one course in a session or two courses across both sessions. Each session runs for five days.


Session One: Monday 30 June - Friday 4 July 2025

Session Two: Monday 7 July - Friday 11 July 2025

Courses

Digital Marketing Strategy

Master the strategies needed to thrive in the rapidly evolving digital landscape. This course equips marketing professionals and managers with the skills to harness digital marketing effectively, from understanding key concepts to analysing changing consumer behaviours.


Gain hands-on experience through a computer-based simulation, developing practical skills in digital marketing planning and strategy. Explore how businesses engage with customers in the digital age and learn to create impactful campaigns that drive success.


Leading International Projects

Master the complexities of international project management with this intensive course designed for professionals operating in global environments. Explore key factors such as economic, cultural, and political influences, along with the impact of AI, risk management strategies, global supply chains, and the UN Sustainable Development Goals. Through real-world case studies and expert-led discussions, you'll develop the skills to deliver strategic projects and drive business success.


This course includes a visit to the Queen Elizabeth Olympic Park, a prime example of a mega international project.


Strategic Leadership

Develop the resilience, adaptability, and strategic thinking needed to lead in times of complexity and change. This course equips senior leaders with practical strategies to tackle ‘wicked’ problems—challenges without clear solutions—through real-world applications and reflective exercises.


A Personal Development Plan ensures leadership techniques are directly applied, drawing on insights from neuroscience and psychology, including Growth Mindset and decision-making frameworks. An innovative, Randonautica-inspired activity fosters creative problem-solving, while a networking reception and a visit to a leading organisation in leadership and innovation provide valuable industry connections.


Data Analytics and Business Intelligence

Unlock the power of data to drive strategic decision-making and business success. This course equips you with the skills to analyse data effectively, transforming insights into actionable strategies. Through hands-on exercises and real-world case studies, you’ll explore key analytics techniques and their applications in business intelligence.


Learn to select and use the right tools to interpret data, assess organisational performance, identify areas for improvement, and make evidence-based decisions that enhance growth and profitability.


Entry Requirements

There are no formal entry requirements. However, as all classes are delivered in English, an appropriate level of English language proficiency is required.


Accommodation

If you're looking to stay overnight in London, you may be able to book/reserve a room at one of our halls of residence:


  • Marylebone Hall
  • Alexander Fleming
  • Harrow Hall

Course Details

Digital Marketing Strategy

  • Time: 09:30 - 17:00
  • Mode of delivery: On Campus
  • Price: £1695

Leading International Projects

  • Time: 09:30 - 17:00
  • Mode of delivery: On Campus
  • Price: £1695

Strategic Leadership

  • Time: 09:30 - 17:00
  • Mode of delivery: On Campus
  • Price: £1695

Data Analytics and Business Intelligence

  • Time: 09:30 - 17:00
  • Mode of delivery: On Campus
  • Price: £1695

Location

The courses are taught at our Marylebone Campus in central London, within easy walking distance of Regent's Park and Marylebone High Street.


Accessibility

Together with AccessAble, we have created online Disabled Access Guides for our buildings.


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