Marketing and Data Analytics BSc Honours

Program Overview

Marketing and Data Analytics BSc Honours

Overview

Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. You'll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics.

Course Structure

Our Marketing and Data Analytics BSc offers real-world learning opportunities, combining theory and practice. Assessments and learning activities are designed to bridge the gap between academia and industry, providing you with real-world experience.

Year 1

• Digital Marketing Enterprise and Innovation
• Ethics of Data Analytics
• Fundamentals of Marketing
• Introduction to Data Analytics
• Understanding Consumers

Year 2

• Consumer Insights
• Data Mining and Predictive Analytics
• Digital Marketing Communications and Channel Optimisation
• Global Consumer Engagement
• Retail Marketing
• Social Media Marketing
• Technology for Data-Driven Age

Placement Year

• Professional Experience: Take a placement year in industry, identifying skills' goals, carrying out research, and familiarising yourself with employer branding techniques.
• International Experience: Undertake an international experience year at one of our partner overseas institutions.

Year 3

• Applied Marketing Data Analytics
• Customer Relationship Management
• Digital Marketing Strategy and Planning
• Final Major Project
• Luxury Brand Management
• Marketing Data Visualisation and Storytelling
• New Product Development
• Sustainability Marketing
• The Management of Marketing

Entry Requirements

UK

• A levels: BBC (112 UCAS Tariff points)
• T levels: 112 UCAS Tariff points
• International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
• BTEC Extended Diploma: DMM
• BTEC Diploma: DD
• Access: 112 UCAS Tariff points from the Access course
• GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4

International

• International Baccalaureate: 112 UCAS Tariff points from all components of the Diploma Programme
• We accept a wide range of international high school level qualifications
• English language requirements: IELTS score of 6.0 overall, with a score of 5.5 in each component

Fees and Funding

UK

• UK tuition fee: £9,535 (Price per academic year)
• Funding: Tuition fee loans, scholarships, and other funding options available

International

• International tuition fee: £17,000 (Price per academic year)
• EU Qualifications Welcome Award Scheme: Tuition fee reduction for eligible EU students
• International student funding: Scholarships and other funding options available

Teaching and Assessment

Teaching Methods

• Scheduled hours: Lectures, seminars, workshops, problem-based and blended learning
• Placement: Placement opportunities, live projects, or virtual activity involving employers
• Independent study: Non-scheduled time for study, preparation, and assessment tasks

Assessment

• Practical: Presentations, videos, podcasts, lab work, creating artefacts
• Coursework: Essays, reports, in-class tests, portfolios, dissertation

Facilities

• The Learning Platform
• Lecture theatres
• Library
• Bloomberg Financial Market Suite
• Digital Marketing Lab
• Meeting spaces
• Cafe

Location

• Marylebone Campus

Related Courses

• Digital Marketing BA Honours
• International Marketing BA Honours
• Business Management (Marketing) BA Honours

Program Outline

Degree Overview:

The Marketing and Data Analytics BSc Honours program at the University of Westminster is designed to prepare students for success in the growing field of marketing data and analytics. The program emphasizes the development of essential skills in collecting, analyzing, and interpreting marketing data using cutting-edge tools and techniques. Students will learn to craft influential marketing strategies, covering crucial aspects like consumer insight, user experience, and strategy development. Students will develop proficiency in data collection, analysis, and interpretation, enabling them to make informed, data-driven decisions. The program anticipates future trends in the data-driven marketing landscape, fostering awareness of emerging technologies and practices. It also emphasizes ethical considerations, promoting responsible data practices in marketing.

Outline:

The Marketing and Data Analytics BSc Honours program is a three or four-year program offered on a full-time basis. The program is structured into three years of study, with the option of a placement year between the second and third year.

Year 1:

• Digital Marketing: This module introduces students to the fundamentals of digital marketing, covering topics such as search engine optimization (SEO), social media marketing, and email marketing.
• Enterprise and Innovation: This module explores the concepts of entrepreneurship and innovation, focusing on how businesses can develop and implement new ideas.
• Ethics of Data Analytics: This module examines the ethical implications of data analytics, covering topics such as data privacy, security, and bias.
• Fundamentals of Marketing: This module provides a comprehensive overview of marketing principles, including market research, segmentation, targeting, and positioning.
• Data Mining and Predictive Analytics: This module introduces students to advanced data mining techniques, including predictive modeling and machine learning.

Optional Modules:

• Digital Marketing Communications and Channel Optimisation
• Global Consumer Engagement
• Retail Marketing
• Social Media Marketing
• Elective Modules from Other Parts of the University (including foreign languages)

Placement Year:

• Professional Experience: Students can choose to undertake a placement year in industry, gaining practical experience in a real-world setting.

Year 3:

• Applied Marketing Data Analytics: This module focuses on applying data analytics techniques to solve real-world marketing problems.
• Digital Marketing Strategy and Planning: This module covers the development and implementation of digital marketing strategies.
• Final Major Project: This module allows students to undertake an independent research project on a topic of their choice.

Optional Modules:

• Customer Relationship Management
• Luxury Brand Management
• New Product Development
• Sustainability Marketing
• The Management of Marketing

Assessment:

The program utilizes a variety of assessment methods, including:

• Practical Assessments: Presentations, podcasts, blogs
• Coursework: Essays, in-class tests, portfolios, dissertations

Teaching:

The program employs a range of teaching methods, including:

• Lectures: Provide a structured overview of key concepts and theories.
• Seminars: Offer interactive discussions and group work.
• Workshops: Provide hands-on experience with data analytics tools and techniques.
• Problem-Based Learning: Encourages students to apply their knowledge to real-world scenarios.
• Blended Learning: Combines online and in-person learning activities.

Careers:

The Marketing and Data Analytics BSc Honours program prepares graduates for a variety of roles in the marketing and data analytics fields, including:

• Customer Insights Analyst
• Marketing Data Scientist
• Digital Analytics Specialist
• Web Analytics Specialist
• CRM Analyst
• Marketing Research Analyst
• Students will gain expertise in industry-standard software such as Tableau, PowerBI, Google Analytics, SPSS, and Excel.
• The program emphasizes collaborative learning experiences, addressing authentic real-world challenges.
• The University's Careers and Employability Service provides students with access to a network of over 3,000 employers worldwide.
• The program offers opportunities for students to develop their cultural intelligence (CQ) by studying alongside students and staff representing over 100 nationalities.

UK tuition fee: £9,250 (Price per academic year)

International tuition fee: £17,000 (Price per academic year)