Program Overview

Program Overview

The BBA in Digital Marketing program is designed to give students in-depth knowledge of what marketing means in the digital world. It empowers students to acquire fundamental and digital marketing knowledge, skills, and training necessary to develop an organization's digital marketing strategy.

Program Details

• Type: Undergraduate
• Duration: 4 years
• Credit Hours: 120 hours
• Intake: Fall & Spring
• Study Mode: Morning or Evening Classes
• Language: English

Admission Requirements

• English: High school grade in English 80% or pass the UD EPT

Who Is This Program For?

This program is suitable for:

• Undergraduate Students: Students who have completed their high school education and want to specialize in digital marketing as part of their business administration degree.
• Marketing Professionals: Individuals who are already working in the marketing field and wish to enhance their knowledge and skills in digital marketing to adapt to the changing landscape of marketing strategies.
• Business Professionals: Professionals from various industries who want to gain a solid understanding of digital marketing principles and techniques to better promote their products or services online.
• Entrepreneurs: Individuals who are starting their own businesses and want to acquire the necessary knowledge and skills to effectively market their products or services in the digital realm.
• Career Changers: Individuals who have experience in a different field but are interested in transitioning into the digital marketing industry and require a formal education to gain credibility and foundational knowledge.

Study Plan

The study plan is divided into four years, with each year consisting of two semesters. The courses include:

Year 1

• Semester 1:
  • BMAT 102: Business Mathematics
  • BBUS 103: Digital Skills For Business
  • BESP 101: Business English
  • BBUS 200: Introduction to Responsible Business
  • BACC 205: Principles of Financial Accounting
• Semester 2:
  • BECN 100: Microeconomics
  • BBUS 202: Business Innovation and Entrepreneurship
  • BMNG 200: Management & Organization Behavior
  • BSTA 200: Statistical Analysis
  • BMRK 200: Principles of Marketing

Year 2

• Semester 3:
  • BBUS 205: Quantitative Analysis in Business
  • BBUS 305: Business Law
  • BECN 225: Macroeconomics
  • BBUS 225: Research Methods
  • BMNG 315: International Business Management
• Semester 4:
  • BBUS 201: Business Analytics
  • BBUS 345: AI in Business
  • BBUS 405: Strategic Management Capstone
  • BMNG 310: Operations Management
  • BFIN 200: Principles of Financial Management

Year 3

• Semester 5:
  • BDMR 300: Marketing Management
  • BDMR 305: Consumer Behavior
  • BDMR 310: Digital Marketing
  • Minor 1
  • Minor 2
• Semester 6:
  • BDMR 315: Omni Channel Marketing
  • BDMR 320: Advertising on Digital and Conventional Platforms
  • Minor 3
  • Minor 4
  • Minor 5

Year 4

• Semester 7:
  • BDMR 405: E-commerce Management and Cyber Security for Managers
  • BDMR 410: Digital Transformation and the Future of Marketing
  • BDMR 415: Marketing Research and Analytics
  • BDMR 420: Brand Management
  • Minor 6
• Semester 8:
  • BEMG 304: Emerging Issues in Digital Marketing
  • BBUS 301: Professional Certification
  • BBUS 302: Career and Personality Development
  • BDMR 467 /473: Internship / Industry Project

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