Bachelor of Digital Media

Program Overview

The Bachelor of Digital Media equips students with practical and theoretical skills in communication, digital media, and content design through a competency-driven, practice-based program emphasizing the application of digital media tools in professional settings. The program enhances students' communication abilities, critical thinking skills, and understanding of digital media's role in content development, brand building, and social culture shaping. Graduates are prepared for careers as proficient communication specialists in fields such as strategic and corporate communication, social media, advertising, and content media creation.

Program Outline

Bachelor of Digital Media Program Extraction:

Degree Overview:

• Overview: The Bachelor of Digital Media program is offered by the Faculty of Applied Media and is competency-driven, practice-based, and develops interdisciplinary applied skills through an apprenticeship program.
It aims to equip students with practical and theoretical skills in communication, digital media, and content design, aligning with industry needs.
• Objectives:
• To prepare students to become proficient communication specialists in fields like strategic and corporate communication, social media, advertising, digital and content media creation.
• To enhance students' writing, verbal, and digital communication abilities.
• To enable students to critically analyze digital media challenges and develop tailored solutions for diverse audiences and contexts.
• To provide insights into the crucial role of digital media in content and brand development, shaping social cultures, and developing effective targeted communication and social media strategies.
• Program Description: The program focuses on developing students' understanding of digital media tools, technologies, and techniques, emphasizing their application in professional settings and the creation of high-quality content.
It fosters strong communication skills, promotes a professional attitude and practice, and prepares students for analytical, critical, strategic, and independent thinking, along with entrepreneurial skills. The program also emphasizes lifelong learning, continuing education, and professional growth.

Other:

• Program Goals:
• Develop comprehensive knowledge of digital media tools, technologies, and techniques.
• Foster strong communication skills, including writing, verbal communication, and social media utilization.
• Promote professional attitude and practice, emphasizing ethical leadership, social responsibility, and teamwork.
• Prepare students for analytical, critical, strategic, and independent thinking, along with entrepreneurial skills.
• Equip students with a commitment to lifelong learning, continuing education, and professional growth.
• Program Learning Outcomes:
• PLO1:
Use a range of digital media techniques, tools, and technology in professional contexts.
• PLO2: Demonstrate knowledge of the development and impact of digital media.
• PLO3: Apply critical, strategic, and independent thinking principles to communication strategy formulation.
• PLO4: Engage in professional conduct, including collaboration, ethical leadership, and social responsibility.
• PLO5: Effectively communicate digital content solutions through social media platforms to diverse audiences.
• PLO7: Demonstrate analytical and entrepreneurial skills essential for thriving in the global marketplace.
• Faculty: Dr. Rachel Bentley, Executive Dean