Program Overview

Bachelor of Applied Media Program

The Faculty of Applied Media offers a Bachelor degree program that is competency-driven, practice-based, and develops interdisciplinary applied skills through an apprenticeship program. To enable students to succeed, the program provides an industry-aligned curriculum of practical and theoretical skills in communication, digital media, and content design.

Program Description

Delivered in a technology-rich environment and in collaboration with the industry, the Applied Media Program trains students in the areas of Corporate and Media Communication, Graphic Design, and Video Production. Learning takes place in well-equipped studios and labs using state-of-the-art equipment. The transition from college into employment is further enhanced through a well-structured work-based learning study program. Graduates are capable of applying creative and critical thinking skills to achieve the highest professional standards in rapidly evolving media, design, and communications industries in the region and beyond. The program should prepare students to work in media production, public relations, corporate communication, and visual design.

Program Structure

Students follow a common curriculum in the first three years of the program. In the fourth year of the program, students are required to select one of the following concentrations:

• Corporate and Media Communication
• Graphic Design
• Video Production Students are eligible for a one-year Work Experiential Learning experience during their study.

Program Goals

The program aims to achieve the following goals:

• Graduates will have successful careers in Applied Media fields or will be able to successfully pursue advanced degrees.
• Graduates will provide innovative solutions to challenging problems in their profession by applying Applied Media Theories and Skills.
• Graduates will communicate effectively, work collaboratively, and exhibit high levels of technical leadership, professionalism, and ethical responsibility.
• Graduates will engage in life-long learning and professional development to adapt to the rapidly changing work environment.

Program Learning Outcomes

Bachelor of Applied Media

• Develop competency in core applied media skills, including proficiency in a range of relevant media and communication tools, technology, and practices.
• Develop skills that can be used to describe, analyze, and evaluate theoretical and practical issues in a range of applied media contexts.
• Demonstrate professional behavior, including the ability to communicate and lead in ways that are innovative, professional, ethical, and socially responsible.
• Demonstrate professional attitudes, including commitment to lifelong independent learning, respect for diversity, and informed appreciation of contemporary, societal, and global issues.

Concentration-Specific Outcomes

Each concentration has specific learning outcomes:

• Corporate and Media Communication Concentration:
  • Using visual, technical, and critical skills, communicate ideas clearly and professionally about the industry and practice of the Corporate and Media Communication Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Corporate and Media Communication Concentration.
  • Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Corporate and Media Communication Concentration.
• Graphic Design Concentration:
  • Using visual, technical, and critical skills, communicate ideas clearly and professionally about the industry and practice of the Graphic Design Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Graphic Design Concentration.
  • Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Graphic Design Concentration.
• Video Production Concentration:
  • Using visual, technical, and critical skills, communicate ideas clearly and professionally about the industry and practice of the Video Production Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Video Production Concentration.
  • Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Video Production Concentration.