Bachelor's Degree in Behavior and Social Science
Program Overview
The Bachelor in Behavior and Social Sciences prepares students to become human behavior experts. It uses a cross-disciplinary approach from psychology to design thinking. This multidisciplinary program provides a hands-on, innovative education, equipping graduates with analytical and interpersonal skills to address complex global issues and thrive in various careers involving human behavior.
Program Outline
Degree Overview:
The Bachelor in Behavior and Social Sciences is an innovative, multidisciplinary program designed to equip students with the analytical and interpersonal skills necessary for career success and to make a positive impact on society. It aims to help students develop a comprehensive understanding of human behavior and how it is shaped by the environment, drawing from various disciplines like psychology, sociology, economics, anthropology, political science, marketing, behavior design, design thinking for innovation, and leading change in organizations.
Teaching:
The program utilizes a face-to-face teaching methodology.
Careers:
The Bachelor in Behavior and Social Sciences prepares students for a variety of career paths, including:
- People consultant
- Consumer behavior expert
- Behavioral scientist
- Market research analyst
- Talent/HR development manager
- Customer experience designer
Other:
- The program is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).
- The program offers two tracks: Experience Design and Talent Development.
- The program emphasizes the use of innovative quantitative, qualitative, and technological tools, including Excel, R Studio, data visualization tools, and Miro.
- The program provides opportunities for students to gain experience in leading small groups and understanding different leadership styles.
- The program offers opportunities for students to engage with the real world through projects and internships.
- The program includes a final year project where students demonstrate their skills by designing and conducting high-quality empirical research with a Professor.
