Program Overview

Undergraduate Programs

Bachelor of Arts in Mass Communication

The Department of Mass Communication at UAEU offers a professionally-oriented program that aims to produce highly competent graduates who possess the requisite skills to become successful professionals in an increasingly complex media industry. The program is committed to challenging students to become socially responsible citizens whose professional careers are defined by observation of personal and professional ethics derived from society's ideal moral order.

Program Objectives

• To produce graduates who are highly competent professionals and who will be competitive in a technology-driven job market.
• To produce graduates who are capable of independently exploring theories and concepts, understand the history, structure, and economics of media institutions, and appreciate the role of media in shaping culture.
• To produce graduates who understand and appreciate the role of ethical conduct for media professionals and the concomitant respect for societal norms and values in the UAE and the Arab World.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

• Apply professional writing requirements for print, broadcast, public relations, and online media.
• Demonstrate critical thinking abilities as applied to academic as well as professional arenas.
• Acquire independent learning experiences by drawing on a rich and broadly based liberal arts education through research and analysis of social issues and prescribing appropriate solutions to problems.
• Discuss the principles of professional and mass communication ethics and how they inform the work of the media professional in the Arab and Islamic contexts.
• Explain the importance of diverse perspectives in solving societal problems.
• Develop organizational, team work, and leadership skills.
• Communicate effectively in both oral and written forms with various audiences.

Degree Requirements

Required Credit Hours

The minimum required credit hours for the Bachelor of Arts in Mass Communication is 120 hours.

General Education

• Theme 1: UAE National Identity (3 hours)
  • GEEM110: Contemporary Emirati Studies (3 hours)
• Theme 2: Academic Language Proficiency (3 hours)
  • GEAE101: Academic English for Humanities and STEM (3 hours)
• Theme 3: Innovation (3 hours)
  • GEIT113: Introduction to Artificial Intelligence (3 hours)
• Theme 4: Entrepreneurship (3 hours)
  • GEIE222: Fundamentals of Innovation and Entrepreneurship (3 hours)
• Theme 5: Sustainability (3 hours)
  • GESU121: Sustainability (3 hours)

Students shall register 6 credit hours from the following themes (a maximum of 3 credit hours from each theme):

• Theme 6: Quantitative Reasoning and Critical Thinking (3 hours)
  • PHI180: Critical Thinking (3 hours)
  • MATH120: Contemporary Applications of Math (3 hours)
  • STAT101: Statistics in the Modern World (3 hours)
  • ECON110: Principles of Economics (3 hours)
• Theme 7: Humanities (3 hours)
  • GEIS100: Islamic Culture (3 hours)
  • GEIS101: Biography of the Prophet "Sira" (3 hours)
  • HSR120: Introduction to Heritage & Culture (3 hours)
  • HSR130: Introduction to Language & Communication (3 hours)
  • MSC200: Introduction to Mass Media (3 hours)
  • PHI101: Introduction to Philosophy (3 hours)
  • TRS200: Introduction to Translation (3 hours)
• Theme 8: Behavioral and Social Sciences (3 hours)
  • GEBS280: Future Workforce Skills (3 hours)
  • AGRB210: Introduction to Agribusiness (3 hours)
  • CURR103: Early Childhood Development & Learning (3 hours)
  • FOED102: Professional Ethics in Education (3 hours)
  • GEO200: World Regional Geography (3 hours)
  • HSR140: Introduction to Society & Behavior (3 hours)
  • HSR150: Introduction to Government Policy & Urban Structures (3 hours)
  • PHI226: Human Rights Theory (3 hours)
  • PHIL120: Principles of Professional Ethics (3 hours)
  • PSYC100: Introduction to Psychology (3 hours)
• Theme 9: Natural Sciences (3 hours)
  • ARAG205: Introduction to Fish and Animal Science (3 hours)
  • ARAG220: Natural Resources (3 hours)
  • CHEM181: Chemistry in the Modern World (3 hours)
  • GEOL110: Planet Earth (3 hours)
  • PHYS100: Astronomy (3 hours)
  • PHYS101: Conceptual Physics (3 hours)
• Theme 10: Health and Wellness (3 hours)
  • FDSC250: Contemporary Food Science & Nutrition (3 hours)
  • GEHP111: Happiness and Wellbeing (3 hours)
  • NUTR100: Nutrition and Well-being (3 hours)
  • PHED201: Physical Fitness and Wellness (3 hours)
  • PHED211: Health and Movement (3 hours)
  • SLP101: Language Development and Impairment (3 hours)
  • SPED101: Education of Exceptional Children (3 hours)

College Requirements

• Required Courses (6 hours)
  • HSSR101: Fundamentals of Humanities and Social Sciences (3 hours)
  • HSSR103: People, Places, and Society (3 hours)

Mass Communication Major

• Required Courses (27 hours)
  • MSC200: Introduction to Mass Media (3 hours)
  • MSC203: Principles of Visual Communication (3 hours)
  • MSC211: Principles of Oral Communication (3 hours)
  • MSC235: Principles of the Writing for Media (3 hours)
  • MSC370: Communication Theories (3 hours)
  • MSC396: Communication Research Methods (3 hours)
  • PUBL421: Press Law and Ethics (3 hours)
  • MSC480: Contemporary Issues in Mass Communications (3 hours)
  • MSC484: Integrated Capstone (3 hours)

Internship

• Required Course (6 hours)
  • MSC490: Practicum 1 (6 hours)
  • Note: The internship is conducted over a complete semester. No courses are allowed to be registered during the internship.

Concentration Requirements

Students should take one of the following concentrations (27 hours):

• 1: Journalism Concentration (Req. CH:27)
  • Required Courses (27 hours)
    • MSC250: Photojournalism (3 hours)
    • MSC264: News Writing (3 hours)
    • MSC325: Social Media Journalism (3 hours)
    • MSC356: News Reporting (3 hours)
    • MSC390: News Editing (lab) (3 hours)
    • MSC401: Computer Assisted Reporting (3 hours)
    • MSC450: Newspaper& Magazine Production (3 hours)
    • MSC485: Practicum in Digital Production (3 hours)
    • MSC488: Multimedia Journalism (3 hours)
• 2: Public Relations and Advertising Concentration (Req. CH: 27)
  • Required Courses (27 hours)
    • MSC243: Public Relations & Advertising Principles (3 hours)
    • MSC250: Photojournalism (3 hours)
    • MSC342: Writing for Public Relations (3 hours)
    • MSC377: Social Media Marketing (3 hours)
    • MSC400: Brand Management (3 hours)
    • MSC418: Digital Media in Strategic Communication (3 hours)
    • MSC422: Organizational Communication (3 hours)
    • MSC452: Public Relations & Advertising Campaigns (3 hours)
    • MSC485: Practicum in Digital Production (3 hours)
• 3: Television Broadcasting Concentration (Req. CH:27)
  • Required Courses (27 hours)
    • MSC257: Television Production I (3 hours)
    • MSC316: Broadcast Management (3 hours)
    • MSC344: Webcasting, Podcasts and Streaming (3 hours)
    • MSC352: Writing for Broadcast (3 hours)
    • MSC355: Television Production II (3 hours)
    • MSC388: Media Audiences (3 hours)
    • MSC399: Graphics and Animation (3 hours)
    • MSC485: Practicum in Digital Production (3 hours)
    • MSC488: Multimedia Journalism (3 hours)

Supporting Requirements

Students should select 6 courses from this basket. If the student wants to take a foreign language, the two courses from the same language must be taken (18 hours).

• ARB205: Writing and Technology (3 hours)
• ARB110: Introduction to Syntax & Morphology (3 hours)
• TRS200: Introduction to Translation (3 hours)
• TRS370: Audiovisual Translation (3 hours)
• SPN101: Spanish 1 for Beginners (3 hours)
• SPN102: Spanish 2 for Beginners (3 hours)
• CHIN101: Chinese 1 for Beginners (3 hours)
• CHIN102: Chinese 2 for Beginners (3 hours)
• GER101: German 1 for Beginners (3 hours)
• GER102: German 2 for Beginners (3 hours)
• KOR101: Korean 1 for Beginners (3 hours)
• KOR102: Korean 2 for Beginners (3 hours)
• FCH101: French 1 for Beginners (3 hours)
• FCH102: French 2 for Beginners (3 hours)
• MSC266: Media Economics (3 hours)
• MSC240: World and Arab Media (3 hours)

Free Elective

Required Courses (15 hours)